Twitter has acquired the analytics platform company BackType. The terms of the deal were not disclosed. BackType has raised $1.32 million in funding since its 2008 founding, including from Y Combinator, True Ventures, K9 Ventures, and Freestyle Capital.
BackType was formed to help brands and ad agencies, including AOL, Edelman, and Microsoft, better understand social media.
From BackType’s Blog:
We’re thrilled to announce that BackType has been acquired by Twitter! We’ll be bringing our team and technology to Twitter’s platform team, where our focus will be developing tools for Twitter’s publisher partners.
Our vision at BackType has always been to help our customers understand the value of engagement on Twitter and other social platforms. We also created BackTweets to help publishers understand the reach of their tweets and content, who they are reaching, and how Tweets covert to web traffic, sales and other KPIs.
Joining Twitter gives us the opportunity to bring insight to tens of millions of publishers around the world that are using Twitter to communicate and connect with their audience. We’re also excited to bring our technology (especially Storm) to Twitter where it can have a big impact across the company.
What happens to BackType?
The BackTweets product will now be offered to current users for free. However, as we begin to focus on our work at Twitter, we will not be accepting any new registrations for BackTweets, and we will discontinue the BackType product and API services.
Our team’s relocating to the Twitter office. We’re very excited to not only join an amazing company that’s changing the world, but to continue building products in pursuit of our shared vision with Twitter.
Finally, I’d like to thank all our investors and advisors, especially Y Combinator, Toni Schneider and True Ventures, Josh Felser and David Samuel from Freestyle Capital, Manu Kumar, Chris Sacca, Raymond Tonsing and Seth Berman.