The firm today has released its first, and likely only, batch of beer called Liquidation Preference Spring Equinox Ale. Managing Director Ryan McIntrye tells me that the firm made 144 22-ounce bottles of the brew, which is actually a winter ale made with the help of TechStars and Foundry Group portfolio alum Matt Galligan in San Francisco. You can read more about it here on the Foundry blog, which includes a video showing McIntyre involved in the brewing process.
McIntyre assures me the firm isn’t getting into the beer production business anytime soon. The beer is for LPs and portfolio company founders and CEOs. Journalists no doubt excluded.
It’s a labor intensive project, for sure, but one enjoyed a lot by McIntyre, who regularly posts Posterous pics of the beer he drinks. The Colorado-based McIntyre is also an angel investor in Speakeasy Ales & Lagers, a San Francisco-based microbrewery, whose IPA is worth trying, in my opinion.
Not only did the firm brew the beer as a perk for a select few, it created a unique label featuring bobbleheads of the firm’s managing directors. McIntyre says that the firm separately made the bobbleheads because they thought it would be a fun thing to do and as a nod to its investment in MakerBot, although the company that made the bobbleheads used a different 3D technique.
“When we decided to make the beer, we conscripted the bobbleheads into service for the label,” he says.
Photo of bobbleheads courtesy of the Foundry Group. Left to right: Managing Directors Jason Mendelson, Ryan McIntyre, Brad Feld and Seth Levine.