Givit has launched a free app offering the easiest way for users to create personal video highlight reels on iPhone. Backed by ATA Ventures and JK&B Ventures, the company is based in San Diego, CA.
At DEMO Fall 2012, Givit today launched its free app offering the easiest way for users to create personal video highlight reels on iPhone. Simply tap-to-clip the best of live or recorded video, choose effects and add music, and instantly share the polished video on Facebook, YouTube or via email. Givit is the first app that captures clips live as they are shot, removing the need for later editing and making video simple, fun and highly social.
Recording video is simple, but editing video is hard and unedited footage can be boring. With Givit, users don’t ‘edit,’ but instead easily select the best video ‘highlights’ by capturing only the compelling action or moments. The highlight clip takes a few minutes to create and is easily shared on the most popular social sites, or privately. Givit aims to do for mobile video sharing what Instagram did for mobile photo sharing.
Givit’s features include:
Live Highlighting — While recording a live event, simply tap to highlight critical moments. Tap to recap back seven seconds, or start/stop record at any point.
Multiple Clips — There are no limits to the number of video highlights that can be combined to create the final product.
No Length Restrictions — Share highlighted video reels of any length or size.
Effects — Add motion effects (slow-motion, speed-up), music and transitions to polish and finish the highlight reel.
Sharing Options — One-click social sharing to Facebook or YouTube; or, share video privately and securely by email.
Cloud Storage — Upload highlighted videos to the Givit cloud for permanent storage, or highlight videos from any other source imported to Givit.
Facebook App — Watch and share highlighted videos directly from the Givit Facebook app.
Free — Givit is free for anyone to use, offering 5GB of storage at signup and premium packages for avid users.
“The social video category needs a simple solution to make creation and sharing easy,” said Greg Kostello, CEO and Founder of Givit. “We’ve rejected complexity for only the most useful video effects and controls people will want, giving them real power over their video to make it great. Rebuilt from the ground up, Givit replaces complex ‘editing’ controls with intuitive touch gestures that let users start sharing great video in just minutes.”
“It may be harsh, but most of the video content we create is uninteresting to anyone we’d share it with,” said Johnny Loiacono, Head of Givit Strategy. “We believe people would rather see two minutes of little Billy’s soccer team highlights than the 26 minutes they recorded. Givit is a pragmatic, easy and fun way to free the video trapped on your mobile devices.”
To enhance the rollout of Givit, the company has closed an additional $2.5M funding round from ATA Ventures and JK&B Capital.
Givit has long been the provider of back end video and sharing technology for Cisco, NASA and other high profile companies. Givit’s iPhone app is available now for free download in iTunes:
Additional details and premium subscription information is available at www.givit.com.
Givit lets users create video highlight reels right on a user’s mobile device. With a few simple screen taps the application captures selected clips, adds effects and music, and creates a new video of only the best moments worthy of sharing. Givit also offers cloud video storage compatible with all types, sizes and length of content. Backed by ATA Ventures and JK&B Ventures, the company is based in San Diego, CA.
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