New York-based video advertising startup Selectable Media has raised $2 million in Series A funding from Avalon Ventures. Selectable Media is also backed by Allen & Company.

PRESS RELEASE
Selectable Media, a leader in enabling consumers to unlock digital content, today announced it has raised $2 million in Series A funding from Avalon Ventures. Selectable Media enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. Selectable Media puts the consumer in control by offering viewers a choice of which ads to watch, thus delivering more memorable and engaging experiences.

Companies such as NBC, Wendy’s, Kraft, HBO and Samsung use Selectable Media to guarantee video advertising viewability, resulting in industry leading completion rates, click throughs and brand lift. Publishers in all verticals can leverage the Selectable Media platform to more effectively monetize their content. The new funding will be used to drive further adoption of Selectable Media’s platform by brands and publishers.

“Advertisers and publishers understand the premium value that video delivers, yet advertiser demand for interactive and engaging experiences far outweighs the supply most publishers can provide,” said Matt Minoff, CEO of Selectable Media. “We are very excited about this new investment, which will speed our growth across all platforms and devices, and enable us to continue delivering on our mission of putting consumers in control, more effectively monetizing publisher inventory and driving brand health metrics.”

Selectable Media is backed by Avalon Ventures and Allen & Company.

For more information on the Selectable Media platform, please visit: http://selectablemedia.com/

About Selectable Media

Selectable Media has developed an industry leading technology that enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. Selectable Media partners with content providers across PC, mobile and tablet devices to deliver user selected ads that drive key brand health metrics. Selectable Media is headquartered in New York, NY.