Have you noticed? Many venture capitalists — a group not known for their creativity – have quietly begun to revamp their uninspired Websites, transforming them into sophisticated sales collateral that would make even a Webby award winner envious.
Who has the nicest landing page? Who has the lamest? We can’t say definitively. (Sorry, but we were busy sobbing over the Superbowl this weekend.) But of the top-tier sites that we reviewed, we can tell you what caught our eye as effective as well as obnoxious — and what site deserves the award for best effort.
Photo: Image courtesy of Shutterstock.
Ah, Benchmark. We remember when you had actual information on your site — about your partners, assistants, portfolio companies and board seats. We kind of liked that site, if we can be so honest. But you thought it was time to move in a new direction, and it’s easy to appreciate why. After all, it’s 2013; Benchmark has been killing it for pretty much 18 years straight at this point. Why not create a very minimalist site that basically communicates to visiting entrepreneurs that without a personal connection to the firm, they should just walk into the ocean?