App security provider MyPermissions announced today it has raised $1 million in a round by lool Ventures, 500 Startups and 2B Angels, with participation by Plus Ventures and Israeli tech investor Robby Hilkowitz. The company operates as a personal cloud security company, managing users’ Web and mobile presence and alerts them when new apps gain access to personal information. Dave McClure says this is the first investment by 500 Startups in an Israeli startup, and he says more investments are planned in Israel and other Middle East countries.
MyPermissions Announces Investment Round of $1 Million
Led By lool Ventures, 500 Startups and 2B Angels, Financing Will Give Consumers More Control Over How Apps Access Personal Data on the Web and Mobile
Ramat Gan, ISRAEL – March 6, 2013 – MyPermissions, an easy, powerful way to scan, control and clean up applications on Web and mobile accessing personal data, today announced it has raised a financing round of $1 million. Led by lool Ventures, 500 Startups and 2B Angels, with participation by Plus Ventures and Robby Hilkowitz, MyPermissions will use the investment to expand its product offering and accelerate the growth of its user base worldwide.
MyPermissions protects consumers’ personal information on the Web through two free products – MyPermissions Cleaner, a Web browser extension that lets users manage which applications and websites access their information and alerts users when a new app is accessing user data, as well as its mobile application Permissions, now available on both iOS and Android. By linking directly to application permissions pages for services like Facebook, Twitter and Google, MyPermissions alerts the consumer when an app is accessing their personal data, giving them control over their personal information again.
“We at lool Ventures are investors and entrepreneurs, but first and most we are citizens of the Web,” said Avichay Nissenbau of lool Ventures. “MyPermissions was born out of a deep concern for the privacy issues that arise from granting app permissions across the Web and mobile. We are excited to continue to support the growth of MyPermissions and help them fulfill their vision.”
“500 Startups is excited to be involved in MyPermissions,” said Dave McClure, Founding Partner at 500 Startups. “They are solving a real problem regarding consumer privacy during a time when most of us are participating in social networks. While we have invested in Israeli Founders in the US, this is our first investment in a startup based in Israel. We will be making more investments in Israel and other countries in the Middle East.
“Applications access personal data such as email, photos, contacts and location in order to make using services like Facebook and Twitter better and more robust, which is great,” said Olivier Amar, CEO of MyPermissions. “However, over time, consumers tend to quickly add up the number of apps constantly accessing their data, and revoking access later can be difficult. We’re excited to be able to build out our product offering, expand our reach globally, and give more consumers the control they deserve over who accesses their personal information.”
For more information on MyPermissions and to begin protecting your personal data today, please visit https://mypermissions.org.
MyPermissions is an easy, powerful way to scan, control and clean up applications across Web and mobile that have permission to access personal data. MyPermissions offers two free products – MyPermissions Cleaner, an extension for Web browsers, and Permissions, a mobile app for iOS and Android, which protect users from unknowingly sharing photos, documents, locations, contacts, emails, work history, political and religious affiliations ever again. Based in Israel, MyPermissions was founded in 2012 and is backed by 2B Angels, 500 Startups, Lool Ventures, Plus Ventures and a consortium of angels. For more information, visit https://mypermissions.org.