How (Not) To Raise Venture Capital
Lots of startups get turned down for VC funding, but a Web 2.0 wannabe called RateBuilding has reset the bar by getting denied more than 100 times in less than an hour.
The debacle began yesterday at around 2pm, when RateBuilding sent out an elevator pitch to a wide swath of venture capital and private equity investors. Its opening salutation was just a generic “good morning,” which was followed by four paragraphs explaining how the company’s ad-supported website would allow tenants to rate their landlords. A plausible idea in theory — particularly because it can apparently translate ratings into different languages – but also not one that would set most VC hearts aflutter.
So VCs began replying with their versions of “no thanks.” The problem is that the replies went not only to RateBuilding, but also to every other recipient of the original email. This meant a sudden flood, including steamed VCs being asked to be taken off the list – even though each of those requests went to all of their peers.
Among those firms to receive, and reply to, the blast were: Mayfield, Novak Biddle, OpenView, O’Connor Capital, MCM Capital, Lubert Adler, Megunticook, HLM Venture Partners, MCG Capital, LCP Partners, Madrona, Mesirow Financial, KRG Capital, Morgenthaler, Ironwood Capital, Pinnacle Ventures, GTCR, Parthenon Capital, Kelso & Co., Legg Mason Real Estate Advisors, Opus Capital, ICV Capital, Highland Capital Partners, Lehman Brothers, Lightspeed Venture Partners, Paul Capital, Kidd & Co., Insight Partners and Next Stage Capital.
Even if a VC did want to invest, they had better speak French. The phone number left on the email goes to a French-speaking voicemail without an English translation.
Disaster-tacular!





Jean Louis Racine said on May 20, 2008
We want to sincerely apologize.
We have had an email problem.
We want to excuse ourself and tell you we are very sorry.
Please accept our sincere excuses.
Jean Louis.
Valerie said on May 21, 2008
My name is Valerie and I work at ratebuilding. My father is pissed at me for the email problem we had. I’ve not been sleeping for 2 days.
Has it ever happenned to any of you ?
Does anyone have a suggestion on what I could do next ?
Thank you.
James said on May 21, 2008
Next time I’d use BCC instead of CC. Oh well.
US Weekly said on May 21, 2008
Is this a tabloid or an actual financial blog? Each day that goes by the difference seems to become less and less. Please get back to financial writing, and leave the juicy gossip to someone else.
Dave Rusin said on May 21, 2008
It’s not the volume of rejections that is important, it is the quality.
I had many “brand name” PE firms turn me down in 1999 as I launched a metropolitan fiber optic network business that was targeting under served second tier markets. The “brand names” in no uncertain terms let me know, that I was clueless about what I was doing and that my business model won’t work. If I am not seeking hundreds of millions of dollars in equity and HY debt … my model would never work.
Crazy me at the time — a business model that was demand not supply driven (build it they will come). A business model that required incremental success funding to manage risk. A business model that addressed under served markets. A business model whereby a metropolitan network would not get deployed unless we had cash in hand covering 40% of the build cost in hand from an anchor tenant. A business model whereby all capex is success based. A business model where the Founder was the former President of Frontier Communications … Frontier the first company to engage in local market competition in 1994!
Well, we are still in business. We have had CAGR revenue growth of 40% since inception and have IRR’s for our VC investors which are to die for.
I often am invited to speak at various MBA Schools on entrepreneurship, I have a slide showing all the logo’s of the “brand name” PE firms that passed. At the top of the chart, a question: “What do all these firms have in common?” The answers from the future MBA PE stars are just wonderful … until they see the answer on the next chart and my story begins!
Valerie at RateBuilder … don’t worry about the mistake, just learn from it. Sometimes things just happen for a reason.
PS: Valerie, my “brand name” firms … they lost billions of dollars in telecoms by betting big, wide and on supply side business models while ignoring the element of gorilla local market warfare required when competing with a Bell Company.
A VC said on May 21, 2008
Valerie: You hang in there.
US Weekly: Gossip is unsubstantiated rumor. This totally happened. I should know, because I was on the list. Pretty sure there’s plenty of hard news on this site, like in the news section.
US Weekly said on May 21, 2008
Hey “A VC”, you’re totally missing the point, but that doesn’t surprise me. This whole “story” is over an EMAIL that was sent out…whats the big deal about this that it needs to be reported? If this is what counts for news these days than whoever runs this website should take a long look in the mirror and ask themselves what they’re doing. This is probably the least relevant “news” story that I’ve ever seen. thats all I’m saying, but if you guys think its relevant, more power to you.
A VC said on May 21, 2008
Maybe you’re missing the distinction between a blog and a newspaper. This was one item among many, and most of them are pretty “serious.” Not seeing much about banklruptcy rulings in the National Enquirer.
As for “whoever runs this website”, I’m pretty sure it’s Dan. I for one like the fact that he can lighten things up sometimes.
US Weekly said on May 21, 2008
Hey “A VC”, or should I say Dan. If you’re going to defend your gossip columns, at least do it under your own name.
good day to all.
Dan Primack said on May 21, 2008
Sorry, wasn’t me. But I am amused by the bickering…
Devoted PEHub Reader said on May 21, 2008
US Weekly, I have to agree with A VC, I think you’re missing the point here. At this site, Dan helps provide excellent networking opportunities and newslite stories with a touch of humor and gossip that are my guilty pleasures. If you want hard hitting, relevant and accurate news and information on private equity, I’d suggest you go to Dealbook and Andrew Ross Sorkin. For example, his detailed account of his dinner with Carl Icahn was very insightful, including Sorkin’s digging up past papers written by Icahn’s allies he proposes for Yahoo’s board.
Mary said on May 21, 2008
Well, I think this story will be forgotten by tomorrow… but the good thing is that even if a mistake has been made, someone still took the time to write about it….so talk about in good terms or talk about it in bad terms, but the important thing is that someone talks about it!
Alexander Haislip said on May 21, 2008
Valerie,
If I were you, I’d get right back up on the horse. The true measure of an entrepreneur is how you bounce back from a setback. You’ve got a golden opportunity now. There are tons of people who never would have heard of Ratebuilder who might now be interested in it. Be diligent and don’t get down. Good luck.
Valerie said on May 22, 2008
Dan, thank you for talking about us !
Thank you everyone. You have given me great advice.
I realize we hit rock bottom. YES, we’re getting back up on the horse.
Does anyone know if there are brokers specializing in startup website funding ?