Causata, a San Francisco-based provider of software for optimizing customer experience and business results, has raised $4.5 million in Series A funding from Accel Partners. The round closed back in April, according to a regulatory filing. Causata founder Paul Philllips previously founded TouchClarity, which was sold to Omniture for $48.5 million in 2007.
Causata Inc., a software company that enables companies to optimize customer experience and business results, today announced Series A funding from Accel Partners. The $4.5 million initial investment will support Causata’s mission to deliver breakthrough software that empowers companies to understand and engage their customers at any touch point more effectively than ever before.
While companies in competitive consumer markets such as retail and banking are aware that the customer must come first, this vision has been extremely difficult to execute with millions of customers across multiple channels in a dynamic business environment. Despite large investments in technologies and years of deployment, few companies today have the right information to make insightful decisions on how to optimize interactions for individual customers at precise moments in time—until now.
Dramatic technology advances have created a unique opportunity to create tighter relationships that are mutually beneficial to the customer and company. The maturity of distributed computing, rapid advances in machine learning and plunging prices of hardware now make it possible for companies to aggregate and analyze millions of data points, well beyond individual and aggregate transactions. The result: companies can have a far better understanding of what motivates specific consumers when they are online, in a store or at an ATM machine. They can also respond to how a customer’s needs change constantly, whether by season, daytime versus evening, or simply how he or she wants to engage with the brand in that instant.
Causata is building a flexible multichannel customer interaction platform that discerns cause and effect and predicts in real-time what matters most to a customer at a given moment and touchpoint. Causata’s software is the first to structure enterprise data around customers’ interests, rather than solely on enterprise centric events and transactions, in order to optimize both the consumer experience and business results—simultaneously. The platform can also complement existing investments in technology, such as CRM and data warehousing, to empower companies to achieve faster time-to-value from those customer-driven projects.
Causata is led by CEO Paul Phillips, the data analytics industry veteran who previously founded TouchClarity, which he sold to Omniture in 2007; CTO John Graham-Cumming, a computer security expert and mathematician recognized for his Bayesian machine learning software and Vice President, Products Gareth O’Loughlin, who held senior management positions at Skype and Red Hat, two of the world’s leading technology brands.
“There is a pressing demand for a solution that cuts across all channels and optimizes customer interactions. The latest advances in technology have radically changed how one would build such a system. Our experience with enterprise clients and machine learning puts us in a unique position to help companies predict the actions that will delight each customer and help grow their businesses at the same time” said CEO Paul Phillips. “We have assembled a world class technical team to tackle this large problem that exists for many companies. We’re thrilled that Accel Partners recognized Causata’s breakthrough approach and are excited to work with the Accel team to execute on our ambitious plan and vision.”
San Francisco-based, Causata delivers breakthrough software that enables companies to optimize customer experience and business results simultaneously—at any touchpoint, in real-time. Causata combines the latest advances in machine learning with a light, parallel software layer that can be quickly deployed and integrates easily with existing technology investments. Through a unique understanding of cause and effect, Causata’s customer interaction platform enables deep insight into both customer and business needs and automates optimal decisions. Causata empowers the world’s largest retailers and financial services companies to understand and engage their customers more effectively than ever before. For more information, visit the company website at www.causata.com.
About Accel Partners
Founded in 1983, Accel Partners has a long history of excellence and innovation in the venture capital business and is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class companies. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California; London, UK; and Bangalore, India; as well as in China via the IDG-Accel Partnership.
With over $6 billion under management, Accel has helped entrepreneurs build over 300 successful category-defining companies including: Actuate, Alfresco, AMCC, Arrowpoint, Baidu, BBN, Brightcove, ComScore, Etsy, Facebook, Focus Media, Foundry Networks, Gameforge, GlamMedia, Imperva, Infinera, Interwoven, JBoss, Kayak, Macromedia, metroPCS, Mu Sigma, Polycom/PictureTel, Portal Software, QlikTech, Rapt, Real Networks, Redback Networks, Riverbed, Sohu.com, UUNet, Veritas, Walmart.com, Webroot, XenSource, and Zimbra.
For more information, visit the Accel Partners web site at www.accel.com