Mobile Analytics Provider Apsalar Raises Series A

San Francisco-based mobile analytics company Apsalar announced today it has raised a $5 million Series A round led by Thomvest Ventures and including Battery Ventures and DN Capital. As part of the deal, Don Butler, managing director at Thomvest, has joined the company’s board. Apsalar has now raised $5.8 million in funding since Fall 2010. Seed investors include 500 Startups, Morado Ventures, the Seraph Group and Mark Goines, who has since joined Morgenthaler Ventures. Apsalar CEO Michael Oiknine told peHUB that the funding will help support a marketing push as analytics, particularly for mobile apps, kicks up. Apsalar provides analysis for mobile app developers to help them optimize conversion rates for iPhone and Android users. He noted mobile app downloads are estimated to grow 110% in 2011 to 18 billion. (Thomvest Ventures is funded solely by Peter Thomson, who also serves as director of Thomson Reuters, publisher of peHUB.com.)

PRESS RELEASE

Apsalar, a mobile behavioral targeting platform for iOS and Android apps, today announced it has closed a $5 million round of funding led by Thomvest Ventures. Apsalar plans to use the new funding to grow the development team, expand its product portfolio and ramp up sales and marketing efforts.

The funding includes participation by Thomvest Ventures, Battery Ventures, DN Capital and existing investors. The new round of funding comes on the heels of Apsalar’s $800,000 seed funding in late 2010 from 500 Startups, Mark Goines, Morado Venture Partners, Founder’s Co-op and Seraph Group. Don Butler, managing director at Thomvest Ventures joins Apsalar’s board of directors.

Apsalar’s comprehensive mobile analytics and behavioral targeting platform gives developers and publishers the tools to understand how their apps are used and enables them to identify and deliver personalized content and offers to their most valuable users. Apsalar’s self-service SDK or API gives app publishers indispensible insights while encouraging their users to take actions that lead to greater engagement, retention and revenue. With Apsalar’s rich set of analytics and a deep focus on cross-app user behavior, developers can leverage optimized behavioral targeting solutions to stand out in the crowded app space.

“Apsalar is solving a real pain point in a huge and rapidly growing market,”said Michael Oiknine, CEO and co-founder of Apsalar. “The size of this funding and breadth of investors that have shown interest in Apsalar validates the need for advanced behavioral analytics and targeting in the mobile apps industry. We are excited to expand and continue innovating our platform to be the most advanced behavioral analytics and targeting solution in the market.”

“User-level analytics and behavioral targeting is going to support the growth thatmobile developers and publishers need as they look to gain more value out of their app users,” said Don Butler, managing director at Thomvest Ventures. “Apsalar’s focus on discovery analytics paired with actionable strategies for engagement, retention and monetization enables publishers to gain a greater return on investment and increase the lifetime value of their users.”

About Apsalar

Apsalar is the most advanced behavioral analytics and targeting solution in the mobile apps market. A comprehensive set of analytics at the user level enables app developers and publishers to understand engagement, retention and monetization for their apps. With this information, app publishers can test and optimize highly targeted, personalized content and offers based on user behaviors that increase engagement, retention and user lifetime value. Investors include Thomvest Ventures, Battery Ventures, DN Capital, 500 Startups, Mark Goines, Morado Venture Partners, Founder’s Co-op and Seraph Group. Apsalar is based in San Francisco. For more information, visit http://www.apsalar.com.

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