Black Friday, Cyber Monday: the U.S. has once again kicked its consumption into high gear. But if Silicon Valley’s elite spends lavishly on clothing, you can bet it bet it will be understated. It’s the Silicon Valley way. And why? Because fashion takes time and effort, people, and no one wants to be accused of plucking just the right ensemble together when they could have created and sold a consumer Web startup in those same precious minutes. Besides, for a true – and truly rich – tech geek, it’s far more fun to advertise one’s success by pre-ordering a Porsche 918 Spyder hybrid than to brandish the latest from Hermes.

Herewith are a number of people who’ve really gotten with the Silicon Valley program, whose signature style has become so much like a uniform that not only must it be easy and quick to dress (smart), but they’re easily recognizable at a distance of up to 500 feet, too.

Steve Jobs

Apple cofounder Steve Jobs was nearly as well known for his round glasses, black turtlenecks, and 501 jeans as Apple’s many elegant consumer products. That’s exactly how he wanted it to be.

We learned after Jobs’ recent passing, from Walter Isaacson’s biography, that those turtlenecks didn’t come from the Gap, either. Rather, Jobs commissioned them from designer Issey Miyake, whose own style Jobs admired. Miyake went on to make Jobs “like a hundred of them,” Jobs told Isaacson.