Brynwood Partners Acquires Rights to Numerous Personal Hygiene Brands

Brynwood Partners, the lower-middle market private equity firm, continues to add to its portfolio of hair care products companies. Today, it announced that its portfolio company, Golden Sun, has acquired to the rights to the L.A. Looks, Dep Sport, Zero Frizz and Thicker Fuller Hair portfolio of hair care brands, the Soft & Dri female deodorant brand and the Pure & Natural liquid hand soap and body wash brand from The Dial Corporation, a subsidiary of the Henkel group. Based in Santa Clarita, Calif., Golden Sun is wholly-owned by Brynwood VI. Terms and conditions of the transaction, which closed on April 1st, were not disclosed.

Among other brands managed by Brynwood are Alberto VO5 and Rave; Brynwood acquired the lines from Unilever last summer.

PRESS RELEASE:

Brynwood Partners VI L.P. announced today that its portfolio company, Golden Sun, Inc. (d/b/a Newhall Laboratories), has acquired the rights to the L.A. Looks, Dep Sport, Zero Frizz and Thicker Fuller Hair portfolio of hair care brands, the Soft & Dri female deodorant brand and the Pure & Natural liquid hand soap and body wash brand from The Dial Corporation, a subsidiary of the Henkel group. Based in Santa Clarita, CA, Golden Sun is wholly-owned by Brynwood VI. Terms and conditions of the transaction, which closed on April 1st, were not disclosed.

In a simultaneous transaction, Brynwood VI portfolio company, High Ridge Brands Co., acquired the Coast personal cleansing brand from Henkel.

“We are delighted to announce the acquisition of this great portfolio of brands,” said Dario Margve, Chairman of Golden Sun. “We believe that, in particular, the L.A. Looks and Dep Sport businesses will greatly complement our la bella hair care brand. The remaining acquired brands have loyal consumer followings and will greatly benefit from the renewed attention that our company will provide to the sales and marketing efforts.”

Brynwood Partners has developed a unique niche of being the lower middle market firm of choice for corporate divestitures. In its 28-year history, Brynwood Partners has acquired 30 corporate brands from 13 different corporate sellers, including the Henkel acquisitions. Since January 2011, the firm has successfully completed the acquisitions of 14 corporate brands in five separate transactions.

“On behalf of Brynwood Partners and Golden Sun, I would like to thank the Henkel team for its partnership in closing the acquisition of these iconic personal care brands,” said Henk Hartong III, Senior Managing Partner of Brynwood Partners.

About Brynwood Partners:

Founded in 1984, Brynwood Partners is an operationally-focused private equity fund that makes control investments in lower middle market companies. Brynwood Partners targets companies operating in the following sectors: (a) consumer products, (b) light manufacturing with low capital intensity and (c) business services.

Brynwood Partners is currently managing over $500 million of private equity capital for its limited partners who include U.S. and international pension funds, fund-of-funds, endowments, high net worth family investment offices and financial institutions. For more information on Brynwood Partners, please visit www.brynwoodpartners.com.

About Golden Sun, Inc.:

Golden Sun (d/b/a Newhall Laboratories) was acquired by Brynwood VI in December 2011. The company markets the la bella, GroWorks and Monkey Brains hair care brands. Golden Sun is headquartered in Santa Clarita, CA.

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