Evergreen Behavioral Solutions Inc. has raised $250,000 in Series A financing. The company, which does business as Vtrim, develops online “behavior modification programming for achieving and maintaining a healthy weight.” Specific details of the round were not released.
Evergreen Behavioral Solutions, Inc., which does business as Vtrim®, recently raised an additional $250,000, completing its Series A funding round. According to CEO Krista M.C. Conley, “This funding supports Vtrim’s current acceleration to widely disseminate online, expert-led, behavior modification programming for achieving and maintaining a healthy weight. We are building partnerships with institutions and individuals across America to deliver our clinical model for education and support that promotes a culture of eat less and move more.” Since licensing Vtrim in February 2011, the company has raised a total of $975,000 for commercialization activity.
Vtrim is a rapidly growing, majority woman-owned company based in Middlebury, Vermont. It has commercialized an online implementation of clinical treatment for weight loss and healthy weight management developed in the University of Vermont Nutrition and Food Sciences department. The Vtrim program is unique in that it offers online education, peer support, and expert feedback designed to empower participants to change unhealthy behaviors and adopt eating and activity levels to support lifelong healthy weight. At UVM, students, staff and faculty currently enroll in more than 30 classes annually, which has contributed to a healthy and fit campus culture.
Vtrim participants enroll in online classes led by a Registered Dietitian who has undergone Vtrim’s rigorous 45-hour training program. Weekly classes include completing a behavior-modification curriculum and attending a scheduled online chat session that provides both peer support and expert-led interaction pertaining to the current lesson. Participants receive individualized calorie goals and a graduated exercise program, designed to achieve 1–2 lb weight loss/week; they work with their facilitator to develop a plan to meet these goals. The program also includes self-monitoring using an online, interactive food and exercise journal and regular guidance, feedback, and accountability from their facilitator via web and e-mail.
Weight loss results with the Vtrim program are comparable to those from standard, in-person, intensive behavioral intervention treatment. 83% of Vtrim graduates achieve at least 5% weight loss. Excess weight loss of 5–10% can lower blood pressure, decrease cholesterol, and help control Type 2 diabetes as well as decrease the risk of developing the disease.
Current and prospective partnerships include colleges and universities, where Vtrim is offered as a for–credit class, hospitals and cancer clinics, breast cancer associations and other institutions looking for a clinically-proven behavior change program with expert nutritional and behavioral support.