Jirafe Inks $7m Series A

Jirafe, an analytics provider to ecommerce retailers, has completed a Series A round of funding for $7 million in growth capital from Foundry Group and FirstMark Capital. FirstRound Capital and O’Reilly Alpha Tech Ventures also participated. Jirafe is headquartered in New York City.

PRESS RELEASE

Jirafe, the leading analytics provider to ecommerce
retailers, today announced the completion of a Series A round of funding for $7 million in
growth capital from Foundry Group and FirstMark Capital. FirstRound Capital and
O’Reilly Alpha Tech Ventures also participated.
Jirafe helps online retailers make better marketing and merchandising decisions
in real time.Over 5,000 merchants in 50 countries around the world have adopted Jirafe
to manage more than 100 million commerce transactions in the last twelve months and
seen revenue increase by more than 50 percent on average.
With this new capital, Jirafe will continue to invest in their cutting-edge product
line and grow its teams in New York, London and Paris, the three centers of online and
offline retail. This investment will further increase Jirafe’s ability to service retailers,
support agency partners around the world and help platform partners deliver more value
to their customers.With thousands of customers in the US and Europe, Jirafe will now
expand to support retailers and partners in Asia and Latin America by the end of the
year.
“We are thrilled to partner with Foundry Group and FirstMark Capital to fast-track
our growth,” said Amit R. Shah, CEO, Jirafe. “With this investment we will deliver even
more value to retailers around the world as we go through the next phase of our growth
strategy.”

“Over the past ten years, we have seen the most successful companies come
from the intersection of large markets.In the case of Jirafe, they help retailers be
successful by combining data from the world of ecommerce and marketing, two huge
and complicated markets,” said Seth Levine, Managing Director of Foundry Group.
“Jirafe’s experienced management team has proven how to build a product that has
seen incredible adoption rate and redefined the space for online analytics, commerce
and marketing. We look forward to being long-term partners with a company that has
massive growth opportunities ahead,” said Amish Jani, Managing Director of FirstMark
Capital.
With this new investment Seth Levine, Managing Director, Foundry Group, and
Amish Jani, Managing Director at FirstMark Capital will join Amit R. Shah, CEO & Co-
Founder, and the company’s CTO & Co-Founder, Scott Switzer on the Jirafe Board of
Directors.
In December 2010, the company raised a seed round of $2 million from FirstMark
Capital, FirstRound Capital, O’Reilly Alpha Tech Ventures and the City of New York’s
Economic Development Fund.
About Jirafe
Jirafe is the leading provider of analytics for ecommerce retailers.By combining website
data with customer data and online marketing data Jirafe is able to provide real-time
actionable insight that helps merchants make marketing and merchandising decisions to
directly increases online revenue.The company was started by a seasoned teamfrom
Magento and OpenX. Jirafe is headquartered in New York City.

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