Dynamic Signal has raised $13.3 million in Series B financing led by Venrock. Time Warner Investments, a new investor, joined the round along with existing investors Trinity Ventures and Cox Enterprises. Dynamic Signal is a social CRM provider.
Dynamic Signal, a leading provider of social CRM, content marketing and consumer engagement solutions, announced today that it has raised $13.3 million in Series B financing, led by venture capital firm Venrock. New investor, Time Warner Investments, joined the round along with existing investors including Trinity Ventures and Cox Enterprises.
The new funding brings the total investment in the company to over $21 million. Dynamic Signal plans on using the newly acquired funds to further strengthen sales and marketing efforts, continue to invest in the overall engineering of services, and grow its client support organization in order to better service their expanding client base.
Marketers have invested substantial resources building up social media fan counts. Dynamic Signal solves the problem of those marketers lacking a direct relationship with their fans and increases the value of their brand and social media investments. The company’s Brand Amplification Platform identifies high value fans, bloggers, and influencers, recruits them and builds one-to-one relationships with them across all social channels.
“We look forward to collaborating with our new and existing investors as we continue to build out a great company with the best brand name clients in the world,” said Russ Fradin, Dynamic Signal CEO. “Dynamic Signal helps companies easily understand and increase the value of their social media efforts. Our technology delivers the tools and data that helps identify the most passionate and influential voices in specific categories or markets, recruit them and then activate them to ‘spread the word’ with social content marketing campaigns and branded content.”
Brian Ascher of Venrock said, “We’re really excited about Dynamic Signal, their leadership position as a social CRM and their Brand Amplification Platform. They have built a phenomenal team and technology suite that can deliver real social ROI to marketers. We’re convinced their platform is truly unique and enables brands to deliver a wide range of marketing-tested social media and influencer programs.”
Today’s funding announcement follows the release of Dynamic Signal’s Brand Amplification Platform that was introduced earlier this year. The solution has been attracting an impressive number of clients from various vertical markets – including entertainment, financial services, consumer packaged goods, fashion/beauty, healthcare, automotive, advocacy organizations and electronic/high tech. Clients utilizing the platform have seen success metrics ranging from an 8x increase in brand engagement, a 20x increase in sharing and amplification, and a 400x increase in social media brand impressions.
Jackson Jeyanayagam, VP Digital Strategy at Taylor PR said, “Dynamic Signal has proven to be a valuable business partner in enabling our influencer outreach and brand ambassador programs for our global brand clients. We’re looking forward to continuing this successful collaboration.”
ABOUT DYNAMIC SIGNAL:
Dynamic Signal www.DynamicSignal.com is an enterprise marketing software as a service (SaaS) company that provides social CRM, content marketing and consumer engagement solutions designed to drive awareness, growth and ROI from social media. Dynamic Signal’s customers include top companies across entertainment and media, consumer packaged goods, financial services, fashion and beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, CA and is comprised of a veteran management team and top-tier investors including Cox Enterprises, Time Warner Investments, Trinity Ventures, Venrock and angel investors Larry Braitman, Karen Francis, Gian Fulgoni, George Garrick, Josh James, Jeff Kearl, Craig Sherman, Rick Thompson and Western Investments.