Backyard Discovery, a portfolio company of Baird Capital Partners, has acquired Lisle, Ill.-based GoConfigure, a provider of delivery, installation and maintenance services with a focus on fitness equipment, wooden swing sets, wooden sheds, basketball goals, game tables, trampolines and gun safes. Terms of the deal were not released. Backyard Discovery was established in 2007 through the Baird Capital Partners-backed merger of Backyard Adventures and Leisure Time Products.
Baird Capital Partners, the U.S.-based buyout fund of Baird Private Equity, announced today that its portfolio company Backyard Discovery (“BYD”) has acquired GoConfigure (“GCI”), an acquisition that expands BYD’s installation and customer service capabilities nationwide. The terms of the deal were not disclosed.
Based in Pittsburg, Kan., BYD is a global consumer products company with nationwide installation capabilities. BYD was established in 2007 through the Baird Capital Partners-backed merger of Backyard Adventures and Leisure Time Products, two longtime leading outdoor recreation product providers. In the past two years, BYD acquired SHEDS USA and Classic Manor Builders to become a leader in the wooden sheds category. The company’s products are marketed under the following brand names: Create-N-Adventure™, Adventure Playsets™, Backyard Adventure™, Leisure Time Products™ and Backyard Builders™. BYD products are sold through nationwide retailers including Wal-Mart, Sam’s Club, Toys-R-Us, BJ’s and through independent dealers across the country.
Based in Lisle, Ill., GCI provides a full range of delivery, installation and maintenance services to retailers and OEMs nationwide, with a particular focus on fitness equipment, wooden swing sets, wooden sheds, basketball goals, game tables, trampolines and gun safes.
“We have had a long-standing relationship with GCI and are excited about the opportunity to broaden our reach,” said Ron Scripsick, CEO of BYD. “We look forward to building upon the significant opportunities between us and providing the best customer service for both the retail channel and end consumer.”
“This acquisition combines GCI’s nationwide installation network and robust customer service platform with BYD’s proprietary consumer product offering,” said Gordon Liao, Vice President at Baird Capital Partners. ”We see this as unique in the consumer products world and as a major strategic advantage for the company.”
About Baird Capital Partners
Baird Capital Partners, the U.S.-based buyout fund of Baird Private Equity, invests in lower middle-market companies in the business services, manufactured products and healthcare sectors. Established in 1989, Baird Capital Partners leverages its deep sector knowledge, experienced investment team and extensive operating resources to drive value in its portfolio companies. Baird Capital Partners is supported by operating resources in Asia focused on facilitating and executing Asia sourcing, manufacturing and distribution strategies for Baird Capital Partners’ portfolio companies. Baird Private Equity is the global private equity group of Robert W. Baird & Co. (Baird).