New Context Changes Name to Neo

New Context, a wholly owned subsidiary of Tokyo-based Digital Garage has changed its name to Neo. Neo helps startups, enterprises and governments bring products to market faster through agile software development and lean design. Digital Garage is a global incubation and investment company founded by Joichi Ito and Kaoru Hayashi.

PRESS RELEASE

New Context, a wholly owned subsidiary of Tokyo-based Digital Garage (JASDAQ: 4819), today announced that it has changed its name to Neo. Neo helps startups, enterprises and governments bring better products to market faster through agile software development and lean design.
“The first phase of Neo was focused on acquisitions. We hand-picked the best talent in the lean development and design world, and created a global footprint,” said Ian McFarland, founder and president of Neo. “Our energies have now turned to operational growth.”
Launched in March 2012, Neo employs more than 80 people in six offices worldwide. The company grew rapidly through a series of acquisitions, including EdgeCase (UK and Ohio), the Singapore unit of Pivotal Labs, Cubox (Uruguay) and Proof (New York). EdgeCase, Pivotal Labs Singapore and Cubox were all agile development, Ruby on Rails and mobile development firms, while Proof specialized in Lean UX and Lean Startup execution.
Eric Ries, general partner at Neo and author of bestselling book The Lean Startup, said, “For a long time, Neo was just a shared vision, grounded in delivering lean startup software development and design services at scale. Fast forward to today, and this vision has become a reality.”
Across the globe, Neo teams are: helping clients design and deliver innovative mobile and Web products; working with large enterprises to make them more lean and agile; and building out the internal innovation practices at Fortune 500 companies. Neo remains at the forefront of best-practice Ruby on Rails and iOS software development.

ABOUT NEO
Headquartered in San Francisco, Neo has offices in North and South America, Asia and Europe. Neo provides agile software development and lean design as an “on-demand” service to enterprises, startups and governments. Clients include American Express OPEN, Adaptive Path, AppFog, PayPal, Sunlight Foundation, Viki and Luxola.
In collaboration with Eric Ries, Neo will be presenting The Lean Startup Conference (http://leanstartup.co) on December 3-4, 2012, in San Francisco.

ABOUT DIGITAL GARAGE
Tokyo-based Digital Garage (JASDAQ: 4819) is a global incubation and investment company founded by Joichi Ito and Kaoru Hayashi. Since its inception in 1995, the company has pioneered various domains of Internet business in Japan, including portals, media representation, e-commerce, mobile communication and blogging. An investor in Twitter and Path, Digital Garage has created partnerships to customize the Japanese versions of Twitter and LinkedIn.

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