Pittsburgh, Pennsylvania-based CivicScience, a polling and data mining company, is adding investor and Dallas Mavericks owner Mark Cuban to its board, the company announced. He will serve a four-year term beginning January 2013.
Mark Cuban to Join CivicScience Board
Company Probably Jockeying to be on Shark Tank, Sing National Anthem at Mavs Game, or Something
Pittsburgh, PA – 1/10/13 – Polling and data mining company CivicScience today announced that media titan and Dancing with the Stars juggernaut Mark Cuban has agreed to take a formal position on the company’s Advisory Board. The celebrity-gawking company is hoping to tap Cuban’s extensive rolodex of reality TV stars and pro basketball players.
“I initially reached out to Mark to score some Mavs tickets on a recent trip to Dallas,” said CivicScience CEO John Dick, who first learned of Cuban during his appearance on last April’s episode of Khloe and Lamar. “I knew he was from Pittsburgh and thought maybe he’d throw us a bone. Next thing I know, he’s grilling me about our company like I was a contestant on one of his shows.”
Cuban, noted for his riveting appearances on WWE Raw, agreed to the four-year position beginning in January 2013. He will advise CivicScience in its marketing and product development activities, with a specific focus on the music, sports, and finance verticals, while also providing ongoing mentoring, brow-beating, and profanity-laden motivational speeches.
“CivicScience is one of the most exciting young companies I have seen in a long time,” said Cuban, star of the History Channel’s The Men Who Built America docudrama. “Their ability to use large-scale data to predict consumer behavior has truly limitless potential. I’m fired up to join the team.”
CivicScience relies on partnerships with major media companies to collect polling data from consumers as they peruse content online. The company will lean on Cuban, known for his Emmy-snubbed performances on Arli$$ and Walker, Texas Ranger, to help grow these media relationships.
“We’re talking about a dude that was on like five episodes of Entourage and was even a character on theSimpsons, for God’s sake,” gushed CivicScience CTO Will Oberman. “If he could even just hook us up with an autographed picture of Kym Johnson for the office, that would be worth its weight in gold.”
For the official, stodgy announcement, here it is: http://civicscienceinc.com/_pdf/cs_pr_010913_v2.pdf
CivicScience is a next-generation, polling and data mining utility. The company partners with premier websites to survey millions of consumers every week. Proprietary technology then rapidly analyzes results, discovers trends in real-time, and accurately predicts market outcomes. CivicScience is used by leading enterprises in an array of industries including marketing research, advertising, digital media, financial services, and political polling. For more information, visit civicscience.com or on Twitter @CivicScience.