The filings lists Alexander Lloyd, Accerator’s founder and managing partner, as the sole general partner. Prior to founding the firm, Lloyd was a venture partner at Rustic Canyon Partners, where he oversaw development of their seed-stage investment strategy. Also on board at the firm are Ben Smith, a venture partner, and John Paul Milciunas, an entrepreneur-in-residence.
Accelerator has been making investments for about a decade, but did not close its first institutional fund, a $5.75 million Fund I, until 2008. Exits to date include Zappos.com, the online retailer acquired by Amazon; Powerset, a natural language search provider bought by Microsoft; Tapulous, a mobile gaming startup that sold to Disney; and Trovix, a job search site picked up by Monster.
The firm focuses on initial seed rounds for consumer-facing businesses founded by experienced entrepreneurs. Recent investments include QuickPay,a provider of mobile parking payment technology; isocket, an advertising platform provider; and Roqbot, which offers a social music service for businesses.
Accelerator has not yet closed on capital for the planned $25 million new fund, Accelerator Venture Capital II, according to the filing.
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