More than two in five respondents picked that PR-flavored choice, with the old-school “leveraged buyouts” landing in second place in our poll. You can see in the chart below where our other options scored.
We were inspired to undertake this exercise after the Blackstone Group’s media call in conjunction with its fourth quarter earnings. When the question came up whether the industry could improve its image by changing its name, Tony James mused that “clarity equity” might be a good choice, implying that private equity ownership can bring clarity to portfolio companies’ priorities, or something.
Here are the results:
In addition, several loyal readers voiced support for retaining the “private equity” name, while others had their own ideas about a name for the industry, or other observations about the question in general:
leveraged buyouts they will always be, growth capital fits
Bankruptcy Brothers LLP!
expansion capital sounds more correct
Clarity Equity sounds like a second-rate middle market firm
Investment Firm Equity
pension fund capital
strip and flip
no change, “A rose by any other name would smell as sweet”
No idea: “PE” could mean “Professional Engineer”, “Price to Earnings”, “Pulmonary Embolism”, or “Premature Ejaculation.” I prefer unambiguous clarity.
Steve Bills is a senior editor at Buyouts Magazine. Any opinions expressed here are entirely his own. Follow him on Twitter @Steve_Bills. Follow Buyouts tweets @Buyouts. For information on how to subscribe, contact Greg Winterton at firstname.lastname@example.org.
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