EPiServer, which is backed by IK Investment Partners, has acquired Euroling. Financial terms weren’t announced. Euroling is a Swedish search provider.
EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced its acquisition of Swedish search provider, Euroling. Following the acquisition, EPiServer will continue to support the customers and partners of the wholly-owned subsidiary of Euroling. Because the two organizations have joint stakeholders, the acquisition allows for improvements to operational efficiencies and presents opportunities for consolidation.
The acquisition will serve as a strong addition to EPiServer’s current offerings, as Euroling’s search technology, SiteSeeker, will be leveraged to expand upon EPiServer’s existing set of search capabilities.
Founded in Sweden in 2000, Euroling’s SiteSeeker has been used by customers in Sweden and Norway who have integrated the solution for on-site search within the EPiServer platform. The company’s strong roots in academic research have driven continual improvements to the technology, which in conjunction with EPiServer Find for big data, presents major opportunities to grow data navigation and semantic search capabilities into next generation solutions for effective digital marketing.
The acquisition also supports EPiServer’s long-term strategy to expand the ability to deliver market leading solutions for digital marketing and ecommerce. Search continues to be a key aspect of creating a great customer experience and rich source of behavioral information. The acquisition enables EPiServer to offer its customers the ability to search across multiple data sources regardless of where the data resides and whether it is structured or unstructured.
“The search market has become increasingly competitive and in those market conditions, you either focus on improving efficiency or there is a natural drive towards consolidation. As we have joint customers and partners, it was easy to see the business case for this acquisition. In addition, EPiServer has an established market position which can be leveraged for the restructured subsidiary and for efficiently supporting the stakeholders,” said Martin Henricson, CEO of EPiServer. “From a technology perspective, we know customers have to analyze an abundance of data faster and use that information to present a unique and personal online experience to their visitors. This initiative enables us to improve the customer experience by delivering the best and most appropriate results to the visitor through advanced search functionality.”
Other details of the acquisition were not disclosed.
EPiServer connects ecommerce and digital marketing to help businesses create unique customer experiences which generates business results. EPiServer’s platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the center of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServer’s platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing EUR 5.7 billion in fund commitments.