Albion Ventures has backed UK-based Relayware, a global provider of B2B collaboration and multi-channel communication solutions. The investment will enable Relayware to accelerate its growth and extend its lead in technological innovation.
Albion Ventures, one of the UK’s largest independent venture capital investors, has invested up to £3.5 million in Relayware a global provider of B2B collaboration and multi-channel communication solutions. The investment will enable Relayware to accelerate its growth and extend its lead in technological innovation.
Relayware delivers the world’s leading indirect channel collaboration and communication solution that automates every stage in the channel partner lifecycle. The company estimates that around 96% of companies rely on indirect channels to market, sell and support their products and services yet in many instances the relationship is challenged by a lack of control, accountability and influence and a limited association between investment and return.
Relayware provides the tools to select, recruit, on-board, train and incentivise companies’ indirect channels. In a single integrated platform, Relayware scales with a customer’s business to meet the needs of smaller, medium and large global enterprises. [Current Relaywire clients include Sony, Allstate and Lexmark].
Emil Gigov, Partner at Albion Ventures, said, “We are excited about partnering with Relayware. This transaction is the culmination of an extensive amount of research, which identified external social collaboration with indirect channels as a particularly high growth area across many industries. Albion continues to find exciting new investment opportunities in its key sectors of focus – technology, healthcare, renewable energy and others.”
Mike Morgan, Chief Executive Officer Relayware, said, “We are delighted to partner with such an experienced software investor as Albion. From our very first encounter, they immediately recognized the significant productivity gains that Relayware could bring to any company with an indirect channel to market regardless of size or market. The Albion team brings real depth of understanding of our target markets and the application of our technology and we believe their strategic support will help us achieve our ambitious growth plans.”
Bob Mann, Executive Chairman of Relayware added, “We welcome Albion as an experienced investor and business adviser. In Albion we have a partner that shares our conviction that Relayware fulfills a clear market need and delivers compelling benefits to businesses and their indirect sales channels.”
Relayware is a global provider of business to business collaboration and multi-channel communication solutions. Relayware prides itself on delivering solutions to hi-tech, manufacturing, telecommunications, financial services, insurance and smaller and emerging businesses. Our powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of collaborative sales, marketing, learning and support apps and multi-channel communication tools, Relayware enables networks of intermediaries to function like extensions of a business’s own sales, marketing and support teams. Relayware not only improves communication, collaboration and productivity but delivers rapid and sustained revenue growth and improved profitability.
About Albion Ventures
Albion Ventures LLP is a venture capital investor specialising in VCTs with around £230 million under management. The business of Albion Ventures was formerly known as Close Ventures. It was acquired by its management in early 2009 from Close Brothers Group plc. To date its VCTs have paid out over £117 million in dividends to shareholders.
Albion Ventures looks to invest £1-10m in a wide range of growing businesses, from technology-oriented companies to asset-based businesses. Albion Ventures is authorised and regulated by the Financial Conduct Authority.
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