RLJ Credit Opportunity Fund, a subsidiary of The RLJ Companies, has made an investment in Pivotal 5. No financial terms were disclosed. Headquartered in Chicago, Pivotal 5 is a provider of wellness and handheld fitness products.
BETHESDA, MD//SEPTEMBER 4, 2013// Robert L. Johnson, Founder and Chairman of The RLJ Companies and Chairman of RLJ Credit Opportunity Fund, an RLJ portfolio company, today announced an investment in Pivotal 5, LLC, a wellness and handheld fitness products company with a dynamic portfolio of products in yoga, prevention and rehabilitation, general fitness, athletic training and specialty fitness categories.
“With its exceptional management and growth opportunity, Pivotal 5 is an ideal investment for RLJ Credit Opportunity Fund,” said Trevoir D. Gregg, Managing Partner. “Pivotal 5 is known for its solid wellness and fitness platform and is supported by a diversified catalogue of products and complimentary brands that customers have come to know and trust via its presence in wholesale, retail, direct to consumer and fitness facility sales channels.”
“Fitness industry trends continue to evolve and today include a variety of products that promote healthier lifestyles and support the wellness needs of all consumers,” said Adam Schumacher, President & CEO of Pivotal 5, Inc. “We are excited about today’s announcement and are confident that having the support of the RLJ brand will allow Pivotal 5 to continue to build on our successful industry reputation as we expand our reach to new consumer markets,” he concluded.
Founded in 2002 and headquartered in Chicago, Illinois, Pivotal 5 owns and licenses brands of wellness and handheld fitness products that are sold through wholesale, fitness and retail channels. Recognized worldwide, Pivotal 5 products include a range of yoga accessories, elite training products, rehab items, athletic training products, and kettlebells. The company also produces kettlebell programming for its KettleWorX brand, which is sold direct-to-consumer, through retail channels, and under a licensed content model to fitness facilities. Their brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA. In addition, Pivotal 5 has developed product lines under licensed brands including Body By Jake, Iron Gym and Kathy Smith Healthy Living.