Mobile games marketing platform AppLift has secured an additional investment of $7 million from Prime Ventures. This transaction comes shortly after Prime Ventures’s initial Series A funding round of $13 million and brings the total investment to $20 million.
The mobile games marketing platform AppLift announces an additional investment of $7 million from Prime Ventures.
This transaction comes shortly after Prime Ventures’s initial Series A funding round of $13 million and brings the total investment to $20 million.
Prime Ventures partner Roel de Hoop comments: “AppLift has overperformed significantly since our initial investment. The company has a world-class team in a fast-growing market. We are happy to support their fast growth, not only with our expertise but also with additional capital.”
AppLift CEO and Co-Founder Kaya Taner states: “After we announced the first funding round, we were approached by many other investors who were interested in a follow-on investment. We spoke with several of them but finally decided to give the additional volume to Prime Ventures. We are very happy with our collaboration and their contribution to our growth.”
Over the past year, AppLift has shown rapid growth and expanded with new offices in San Francisco and Seoul. The company currently works with over 100 major game publishers and 1000+ mediapartners and continues to benefit from the high satisfaction of its clients.
AppLift also announces the hire of former Rocket Internet MDs Dr. Hendrik Harren and Stephen Chung. Dr. Harren joins the AppLift headquarters in Berlin as Managing Director and Chief Operating Officer. His track record includes co-founding 6 companies from the Samwer Brothers’ incubator, including Africa’s most successful e-commerce venture, Jumia Nigeria. Stephen Chung, who was formerly Managing Director for RocketInternet in Hong Kong and, among others, built up the e-commerce fashion company Zalora, takes the role of Managing Director for Asia. With these new hires, AppLift consolidates its business expertise and strengthens its presence and reach in the Asian Market. The company now employs over 65 people across its three global offices.
New hire Hendrik Harren comments: “I was impressed by how AppLift gained traction and achieved global success in such a short period of time. Its lifetime value technology is clearly ahead of the curve, setting new standards for mobile games marketing. The team is extremely fast-moving, professional and fun, and I’m very happy to be part of it.”
The additional funding will be used to execute further on the company’s global expansion and hire additional top talent in tech, product and business development. AppLift will continue to develop its real time-enabled game-specific Customer Lifetime Value (LTV) optimization technology, which leverages data to optimize media spend across a wide range of channels and yield maximum ROI for game advertisers.
Part of the investment comes as a secondary towards AppLift’s majority shareholder HitFox Group. The incubator will use the additional funds to cofound further synergetic ventures.
AppLift is a mobile games marketing platform. The company was founded in 2012 by HitFox Group, Kaya Taner and Tim Koschella. AppLift helps mobile game advertisers acquire loyal, quality gamers at scale on a CPI basis. Hereby, a strong focus is placed on tracking and optimizing the Customer Lifetime Value of the users delivered. On the supply side, media partners can easily and effectively monetize their traffic with relevant game offers, on both iOS and Android through non-intrusive, native advertising formats. AppLift offers its partners extensive and personalized support in order to deliver the highestperformance. AppLift partners with 100+ quality game publishers such as King, Wooga and EA and with 1000+ media partners. The company is headquartered inBerlin with further offices in San Francisco and Seoul and has received $20m investment from Prime Ventures. Further information is available at www.applift.com
About HitFox Group
HitFoxGroup is a fast-growing “incubator” focused on founding and buying companies within the mobile and online games distribution market. HitFox isco-founded and managed by serial entrepreneurs Jan Beckers, Hanno Fichtner & Tim Koschella. The Group currently employs 125 people across 4 Start-ups in Berlin, San Francisco & Seoul.
Further information is available at www.hitfoxgroup.com
About Prime Ventures
Prime Ventures is a leading venture capital and growth equity firm focusing on investing in European companies in the technology and related industries. The firm has invested in companies in the Benelux countries, United Kingdom, France, Finland and Sweden. From its offices in The Netherlands and the UK the independent partnership manages over €375 million in committed capital.
Further information is available at www.primeventures.com
Media contacts for AppLift:
Europe: Thomas Sommer | firstname.lastname@example.org | + 49 1 578031 0785 USA: Jason Santillano | email@example.com | +1 510 207 6138 Asia: Boyoun Kim | firstname.lastname@example.org | +49 176 84 222 511
Press and media: http://www.applift.com/topic/press.html