SolarVista Media Co., Ltd. said Thursday that it has closed an undisclosed amount of Series D funding. Nokia Growth Partners led the round with participation from China Ease Management Limited, Northern Light VC, Tuspark Ventures and FnH. Based in China, SolarVista provides outdoor billboards for advertising clients.
BEIJING, CHINA – October 17th, 2013 – SolarVista Media Co., Ltd. – a China-based start-up that is revolutionizing the digital outdoor billboard market – today announced it has raised Series D venture funding led by Nokia Growth Partners. The funds will be used to roll out SolarVista’s patented Dynamic Color Pixel (DCP) digital billboards, which use CMY color principle and reflective lights to form billboard images. Nokia Growth Partners and China Ease Management Limited join SolarVista’s existing investors including Northern Light VC, Tuspark Ventures, FnH among others.
“With these resources, SolarVista can work with clients, ad agencies, and other media to reinvent the role of outdoor billboards in integrated marketing communications. NGP provides not only financial resources, but also strong knowledge resources as well as global network resources, we are thrilled to have them as investors” says Brian Kam, SolarVista Media’s CEO
“We believe convergence of mobile and outdoor marketing is underway and SolarVista Media is well positioned to capitalize on this trend. We are pleased to add SolarVista Media to our portfolio”, said David Tang, Partner, Nokia Growth Partners.
SolarVista’s uses patented DCP digital billboard technology to upgrade traditional outdoor billboards into a flexible, digital communication network. DCP billboards run on natural light, can change images electronically and does not cause plastic waste when campaigns change, making it a more environmentally friendly alternative for advertisers.
SolarVista Media currently own a billboard network active in 17 large Chinese cities including Shanghai and Beijing. DCP City Billboard Network offers advertisers the following advantages:
Time to market – immediate broadcasting possible
Timesharing to decrease costs – optimization of time use
Flexibility and creativity – customizable ad changes and interaction
Network synchronization – real-time localization and broadcasting of messages in several cities simultaniously
Mobile interaction – enables location based services (LBS) as well as time based (TBS) communication services
Outdoor digital advertising – enables the same reach and frequency optimizer that has previously only existed on internet
Allows broadcasting by not only companies, but also by individuals
About SolarVista Media
SolarVista Media endeavors on applying innovative digital technology and its broadcasting capabilities to outdoor billboards with enhanced communication performance for advertising clients. The Company with its own patented Dynamic Color Pixel（DCP) magnetic powered outdoor billboard technology enables traditional outdoor media to have digital and network capabilities. DCP billboards is revolutionizing the traditional outdoor billboards industry and will play a meaningful role in integrated marketing communication.
SolarVista Media uses DCP technology and win-win business models to build initial market share, striving to lower the client’s cost of communications. The company aims to build an industry platform whether research, manufacturing, billboard network operation, advertising sales, communication planning, and after sales services complement one another; forming an innovative segment market leader and consolidator.
About Nokia Growth Partners
Nokia Growth Partners invests in companies that are changing the face of mobility, communications and the internet. NGP offers industry expertise, capital and an extensive network, enabling entrepreneurs to build disruptive, industry-changing companies and take them to the global market. With offices in the US, Europe, India and China, NGP extends the reach of companies making their products and services local everywhere. Visit www.nokiagrowthpartners.com for more information.