Social media marketing platform Tiger Pistol has closed a $1 million funding round from Australian venture fund rampersand and existing shareholders. The company has provided a Facebook promotions platform for small businesses over the last 15 months, with several thousand small business users in more than 100 countries.
Tiger Pistol today announced the launch of the world’s first Crowd Intelligence marketing platform for small and medium businesses. Overcoming the major barriers of time and complexity, the Tiger Pistol platform gives small business managers a bespoke prescheduled social marketing action plan generated in real time based on the best outcomes from thousands of real campaigns from other similar businesses.
Tiger Pistol has provided a successful Facebook promotions platform for small businesses for the past 15 months, with several thousand small business users in more than 100 countries. Now, with millions of data points available for analysis, Tiger Pistol’s new platform can not only tell small businesses what to do, but also why and the outcomes they should expect.
Focused initially on Facebook, members sign up, at which time certain information, such as type of business, location, characteristics of typical customers, and the business’ current status on Facebook is captured. Tiger Pistol then automatically generates a tailored program by analyzing millions of data points to identify the actions with the highest proven success rate for other similar businesses with similar objectives. Completing actions is easier than ever before, with the day, time, what to write about, ad targeting and how much to spend all completed for the user.
Understanding that a business needs to generate returns on their time and money invested in Social marketing, the Tiger Pistol engine is designed to ensure that businesses grow a sizeable audience of relevant Facebook users who are engaged and ripe for responding to offers and promotions..
Tiger Pistol also announced it has closed a $1m round of funding from Australian venture fund rampersand and existing shareholders. The funding will finance the ongoing promotion of the newly expanded platform and the establishment of a Silicon Valley office.
Steve Hibberd, Tiger Pistol co-founder and CEO: “We remove a headache and provide confidence to small business operators, helping them to be successful in just a few minutes a day. Most small businesses know they need to be on Social, but have neither the time nor the head space to take advantage of it.”
“Where larges enterprises pay agencies thousands of dollars for their expertise, we offer a Crowd Intelligence platform using proven results that provides that expertise automatically for under $50 a month. This is the first time a business can affordably run a tailored, automated digital marketing program with a clear view of what it’s focused on achieving and why.”
Paul Naphtali, Rampersand co-founder: “Social marketing has come of age and it’s time small businesses had a tool as powerful as those built for enterprises, but with clear simplicity. Tiger Pistol has not only built a great product, they have created a new category in marketing platforms and we look forward to supporting the company through its rapid growth.”
Tiger Pistol provides step-by-step instructions and scheduled activities across posts, promotions, advertising and more, with clear guidelines on everything from content to timing, ad budgets and formats. It also retains the ability for small businesses to bring their unique personality by crafting their own content.
Its first platform was launched in May 2013, providing custom Facebook pages and promotions for several thousand small businesses in more than 100 countries, and has more than doubled in size every quarter.
Tiger Pistol is available now. To sign up or for more information, please visit www.tigerpistol.com.
About Tiger Pistol
Tiger Pistol is a social media marketing platform for small and medium businesses, allowing them to leverage the power of Big Data and social networking sites to market their business in a simple and effective way. By entering basic information about their business, companies receive a tailored program based on actual results from other businesses like theirs.
An Australian growth-stage fund, rampersand invests in and supports the best Australian technology founders and teams and are committed to helping startups become major national, regional and global leaders. Growth-stage technology businesses need more than just money to succeed, so rampersand provides support with sales & marketing, communication, exposure to global networks and more.
rampersand’s founders Jim Cassidy and Paul Naphtali have worked with successful startups and technology firms in Australia, Silicon Valley, Europe and Asia.