Answers Corp., a portfolio company of AFCV Holdings, has bought ForeSee Results. No financial terms were disclosed. SunTrust Robinson Humphrey and Silicon Valley Bank led the debt financing for the transaction. Based in Ann Arbor, Michigan, ForeSee is a provider of customer experience analytics.
ST. LOUIS, MO and ANN ARBOR, MI. (December 20, 2013) — Answers Corporation, a leading provider of cloud-based solutions that enhance customer acquisition and brand engagement, announced today it has acquired ForeSee Results, Inc., the leader in customer experience analytics. Acquiring ForeSee enables Answers to provide a full suite of solutions that span the customer life cycle – from optimizing customer acquisition to analyzing the customer experience to predicting future customer behavior.
The acquisition, which marks the third for Answers in 2013 and its largest to date, was funded via a debt financing transaction led by SunTrust Robinson Humphrey and Silicon Valley Bank in Answers Corporation, AFCV’s flagship portfolio company, and equity investments in AFCV from existing investors, including Summit Partners, TA Associates, AFCV founders and management.
As the leading provider of predictive, multichannel customer experience analytics, ForeSee helps hundreds of organizations worldwide evaluate the success of their customer touch points. Its blue chip clients include half of the Fortune 100, half of the top 100 internet retailers, half of the top 10 banks, and nearly every US governmental organization. Since its inception, the company has captured more than 100 million customer experience responses for some of the largest organizations in the world. Based in Ann Arbor, ForeSee has offices in New York, London, Vancouver and Atlanta.
“The addition of ForeSee to the Answers group of companies adds the world’s best customer experience analytics technology to our own suite of customer lifecycle solutions,” said David Karandish, CEO of Answers. “Our recent acquisitions of Webcollage and Easy2 have strengthened our industry leadership, and ForeSee further augments the value we can deliver to our clients. We’re excited to have such a strong and seasoned team to help us grow our industry-leading suite of SaaS solutions.”
“We’re excited about this new phase in our company,” said Larry Freed, CEO of ForeSee. “Combining with Answers provides ForeSee with a broader platform from which to continue our rapid growth and maintain our position as the dominant player in the Customer Experience Analytics industry.”
About Answers Corporation
Answers Corporation is a leading provider of cloud-based solutions that boost brand engagement, retail sales and customer satisfaction by delivering trusted content and immersive experiences to consumers. Answers’ business services utilize industry-leading technologies for product merchandising, consumer sentiment analysis, retailer syndication, and reputation management. Answers provides a full suite of solutions that span the customer life cycle – from optimizing customer acquisition to analyzing the customer experience to predicting future customer behavior. Brands also connect with consumers directly via Answers.com. Privately held, Answers is headquartered in St. Louis, with offices in Silicon Valley, New York City, Cleveland, Tel Aviv and Beijing. For Answers, visit www.answers.com.
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Privately held, ForeSee is headquartered in Ann Arbor, with offices in New York, London, Vancouver and Atlanta.