iROKOtv said Tuesday that it has received $8 million in funding. Return backer Tiger Global led the round with participation from Kinnevik and new investor Rise Capital. Based in Africa, iROKOtv is a VOD platform for Nigerian movies.
London. Tuesday 17 December 2013.
iROKOtv, the Africa-based movie platform for Nigerian movies, known colloquially as ‘Nollywood’, today announces a funding round of $8Mn, led by existing investor Tiger Global, with further participation from Sweden-based Kinnevik and introducing new investor to this round, US-based Rise Capital. This brings the total raised to $21Mn, arguably making iROKOtv one of the most well funded internet companies in Africa today.
iROKOtv is the leading Video-on-Demand (VOD) platform for African content and following the announcement of the $8Mn investment, the company will continue to focus its attention on growing traffic, content curation and building a platform-agnostic distribution system for its 1Mn monthly users.
To-date, the capital raised by iROKOtv has been used to acquire content, expand the London-based tech team, develop mobile websites and applications and open offices in London, New York and Johannesburg, alongside the company’s Lagos headquarters. iROKOtv now holds the world’s largest online catalogue of African content, with over 5,000 movies.
The new capital will be channeled at building and transitioning the company’s audience from a primarily Diaspora base to an African base, as well as migrating from a largely ad supported model to more subscription service. Currently, 50% of iROKOtv’s audience is located in the UK and US alone, but with the continent coming online, demand for homegrown multi-platform video content is rising fast.
There will also be a renewed focus on monetizing iROKOtv’s catalogue through its SVOD service, iROKOtv PLUS, as well as through its strategic distribution partnerships with global airlines and TV channels.
Jason Njoku, CEO and co-founder says: “The $8Mn raised by Tiger Global, Kinnevik and Rise Capital will further fuel our expansion and help us to realise our long term goal of becoming one of Africa’s preeminent media companies. We started life three years ago as a Nollywood content aggregator on a YouTube channel and today we find ourselves with a VC-backed dedicated VOD platform, watched in 178 countries around the world, with one million unique visitors a month. These metrics were achieved with hard work from a great international team and today’s news allows us to continue in the same vein and accelerate our growth.”
Bastian Gotter, COO and co-founder says: “We have forged a niche in African movie programming and captured people’s imagination in terms of bringing previously unobtainable yet popular content, loved by millions, to a global audience on an awesome platform. This additional capital allows us to consolidate our position as VOD market leaders for Africa, invest in tech, content and infrastructure and, importantly, we are now in a position to become profitable by 2015, which is an extraordinary feat for any start-up, let alone an African VOD one like ours.”
Today’s announcement also sees a new investor, Rise capital, brought into the funding series, with Gotter adding: “Nazar’s guidance as our first outside investor and active board member has significantly helped our development as a company, so we are excited to strengthen this relationship with him and the Rise Capital team. We look forward to continuing to benefit from their global investment expertise.”
Managing Partner of Rise Capital says: “We are very pleased to participate in this round of financing alongside Kinnevik and my former colleagues at Tiger Global. Having worked with Jason, Bastian and the team since their early days, we at Rise Capital look forward to continuing to help them scale their content acquisition and distribution channels and secure their positioning as Sub-Saharan Africa’s largest and most impactful media company.
Mia Brunell Livfors, President and Chief Executive Officer of Kinnevik adds: “This latest funding round for iROKOtv is testament to the fact that Kinnevik continues to support them on their journey to becoming one of Africa’s most exciting and far-reaching media companies.”
On 1 July 2012, iROKOtv introduced a subscription service (SVOD) to its site, iROKOtv PLUS, where for $7.99 a month, subscribers are the first to access the 12 brand new movies uploaded onto the site every month. The iROKOtv PLUS business is currently growing rapidly and is now the largest single source of revenue for the company, revealing that more consumers are willing to pay for quality content. 95% of content on iROKOtv continues to be free and is supported by an advertising (AVOD) business model.
iROKOtv has aggregated the world’s largest online Nollywood catalogue, now standing at 5,000+ movies and the company has been credited by
for pioneering VOD for Africa and African continent. Coined by the media as the ‘Netflix of Africa’, iROKOtv has successfully disrupted and reorganised the multi-million dollar Nigerian movie industry’s distribution infrastructure.
iROKOtv is the world’s largest online distributor of African content, with a Nigerian movie, ‘Nollywood’ catalogue of 5,000+ movies. Launched in December 2011 as a YouTube channel, NollywoodLove, the company launched a dedicated movie platform www.irokotv.com
on 1 December 2011 thanks to a Series A investment from Tiger Global and Kinnevik. Today, iROKOtv is watched in 178 countries around the world online, by 1Mn unique monthly users, on mobile and on tablet and has a number of content partnerships with hardware market leaders including Nokia, Panasonic. www.irokotv.com
Tiger Global is a fundamentally-oriented, global investment firm. The Firm deploys capital in two businesses – private equity partnerships and public equity funds. Tiger
Global’s private equity partnerships have ten-year horizons and invest in growth companies in the global Internet and technology sectors. The Firm’s public equity funds focus on long-term trends in the technology, telecom, media, retail and consumer sectors.
Tiger Global was founded in 2001 and is based in New York.
Rise Capital is a global investment firm that focuses on making expansion-stage investments in Internet businesses in Emerging Markets.
We back industry-leading businesses run by world-class entrepreneurs who attack large addressable market opportunities. Leveraging our experience as Emerging Market Internet operators and investors, we strategically guide these businesses to scale www.risecapital.com.
Investment AB Kinnevik was founded in
1936 and thus embodies seventyfive years of entrepreneurship under the same group of principal owners. Kinnevik’s objective is to increase shareholder value, primarily through net asset value growth. The company’s holdings of growth companies are focused around
the following business sectors; Telecom & Financial services, Online, Media and Industry and other investments. Kinnevik has a long history of investing in emerging markets which has resulted in a considerable exposure to consumer sectors in these markets.
Kinnevik plays an active role on the Boards of its holdings.
The Kinnevik’s class A and class B shares are admitted to trading on the NASDAQ OMX Stockholm’s list for large cap companies, within the financial and real estate sector.
The ticker codes are KINV A and B