SHIFT said Tuesday that it has closed $6 million in Series B funding. DN Capital led the round. Based in Los Angeles, SHIFT is a real-time marketing platform.
SANTA MONICA, CA, December 10, 2013 – SHIFT (www.shift.com), the real-time marketing platform of choice for 10 of the top 20 global advertisers, today announced that it has raised $6 million in Series B funding led by DN Capital, one of Europe’s leading venture capital firms. The new funding will be used for international expansion of SHIFT’s Open Marketing Cloud. SHIFT’s Open Marketing Cloud provides marketers access to an ecosystem of best-in-class marketing apps, allowing users to access their choice of apps along with all of the data they need on one integrated platform to reach their customers across Facebook, Twitter and LinkedIn. This round brings total financing to $14 million to date.
Through the Open Marketing Cloud, users are enabled to seamlessly collaborate across organizations in order to execute marketing campaigns efficiently and effectively. With a single platform to manage content, unlock actionable data, build and optimize campaigns, marketers now have the tools they need to reach the right customer, at the right time and through the right channel.
“2013 has been a huge year for us, we launched our platform and have grown our sales by over 300%, driven by global advertisers adopting the SHIFT Open Marketing Cloud,” said James Borow, co-founder and CEO of SHIFT. “We are thrilled to have a partner in DN Capital who can help us hit the ground running in international markets. Their experience in helping companies scale in Europe will be integral in helping SHIFT continue to deliver brands and agencies the technology needed to break down data silos and create more efficient ways to execute marketing across organizations.”
“SHIFT and its Open Marketing Cloud have created a transformative experience for the marketing and advertising industry,” said Nenad Marovac, Managing Partner of DN Capital.
“This experience is evidenced by its lucrative list of customers, which include advertisers and brands such as AMEX, SONY, AT&T, Red Bull, Marriott, Unilever and L’Oreal. We look forward to bolstering the Open Marketing Cloud and growing SHIFT’s presence in Europe and beyond.”
SHIFT’s first international office opened in September 2013 in London. The company expects to expand into additional international markets in 2014. For more information on SHIFT and the Open Marketing Cloud, visit www.shift.com.
SHIFT is the real-time marketing platform of choice for 10 of the top 20 global advertisers, empowering brands and agencies to manage, advertise and analyze their marketing initiatives in real-time. The SHIFT platform provides users access to the SHIFT Open Marketing Cloud, a suite of best-in-class marketing apps which includes SHIFT Media Manager, the leading social advertising app. SHIFT has earned Facebook’s Strategic PMD distinction, Twitter’s Ads API distinction and LinkedIn’s Sponsored Updates partnership. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.
About DN Capital
DN Capital is a global early stage and growth capital investor in software, mobile applications, digital media and e-commerce companies with offices in London and Palo Alto. DN Capital’s objective is to identify, invest in and actively support its portfolio companies to become global leaders. Portfolio companies include Shazam Entertainment, Apsmart (sold to Thomson Reuters), Endeca Technologies (sold to Oracle), Datanomic (sold to Oracle), Eyeka, Performance Horizon, JacobsRimell (sold to Amdocs), Mister Spex, OLX (sold to Naspers), Airsense Wireless, MPME, Apsalar, Tbricks and windeln.de. The professionals at DN Capital bring over 50 years of private equity experience to their investments, and actively work with portfolio companies to steward their growth through the various stages of development. Additional information about the firm and its portfolio companies can be found at www.dncapital.com.