ECA and Raven Capital back Manalto

Manalto said Thursday that it has raised $1 million in seed funding. Investors included Europlay Capital Advisors and Raven Capital. Based in Santa Monica, Calif. and Australia, Manalto is a provider of social ERP software solutions.


SANTA MONICA, CA–(Marketwired – Dec 26, 2013) – Manalto today announced a $1M seed capital round from a network of investors across the US and Australia including Europlay Capital Advisors (ECA) and Raven Capital, as well as a group of high net worth individuals from Australia, to close out its go-to-market funding. The new capital will be utilized to accelerate the innovative social ERP software solutions providing businesses with a complete end-to-end, scalable, social media content management solution. The platform comes with a free 120-day trial for large enterprises and franchises along with a free 60-day trial for SMEs. Manalto’s product features a customizable and intuitive web-based interface capable to align key enterprise operational, risk and governance frameworks and brand management practices.
“Our main focus is providing the most comprehensive social media tools for businesses, powered by innovative backend technology to fully utilize Facebook’s social marketing capabilities at a manageable price,” said Manalto Founder and CEO Anthony Owen. “With our intensive customization — unique to specific industries — we are able to address a wide array of needs and functionalities to enable scalable solutions.”
“Put simply, we couldn’t see other companies in market doing this from a genuine enterprise perspective — most are trying to evolve from SME offerings. The substantial client interest was a fast validation point as well — this round closed very quickly and Europlay Capital Advisors (LA based), Raven Capital (Sydney based), and our Angel Investors think Manalto truly has an exciting future,” said Trent Telford, Manalto’s Advisor.
With a sophisticated central management dashboard, Manalto provides marketers with a system capable to store media in an inbuilt platform library and share across Facebook pages, instantly post to multiple pages, publish tabs across multiple pages simultaneously and more. Designed as an in-built hierarchical structure with primary and sub accounts, central and shared features, Manalto makes it easy for franchises, multi-product, multi-location organisations to mobilise and manage a co-ordinated social presence.
Highlights of Manalto’s Social ERP platform include the ability for:
Customized social media presence, quickly and easily
Large, multi-site, multi-brand businesses to harness the power of local engagement at scale, while maintaining security, centralized control and brand integrity on Facebook
Efficient integration of end-to-end social media processes into existing sales and marketing practices
Achievement of greater coordination, brand consistency and centralized management of Facebook pages
Delivering time and cost saving to Facebook management
For a free trial and more information, please visit:
About Manalto
Manalto is a provider of innovative Social ERP software solutions and Premium services, including strategic social media marketing and management and digital services. We partner with business to integrate social media into their existing corporate ERP framework; and to design, mobilise and optimise a strategic social media marketing program to effectively drive customer engagement and conversion. Manalto was fundamentally designed with business at the centre of our solution. Businesses are able to now centrally manage their social media presence and brand inside Facebook, with the security, consistency and efficiency expected of a robust enterprise system.
Manalto has offices located in Santa Monica, California and Australia.


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