Life360 said Tuesday that it has received $7 million in funding from The Duchossois Group. The capital is an add-on to the $10 million Series B funding Life360 closed earlier this year. Based in San Francisco, Life360 is a location and communication app for families.
SAN FRANCISCO, Dec. 17, 2013 /PRNewswire/ — Life360, the leading location and communication app for families, announced today it has partnered with The Duchossois Group to integrate Life360′s family graph technology into smart home products and services offered by The Duchossois Group’s portfolio companies, such as Chamberlain and Brivo Labs. The Duchossois Group is a strategic investor in Life360 and participated in a previously unannounced follow-on of $7 million to the $10 million Series B funding Life360 raised earlier this year.
Chamberlain is the market leader for home access products such as garage door and gate openers. BrivoLabs is an Internet of Things company leading the emerging Social Access Management (SAM) market. The company is changing the way people interact with actual homes and buildings using their SAM API to develop applications that connect virtual communities with physical spaces and devices.
Life360 will work with The Duchossois Group’s companies to enable their Internet-connected smart home services to use family presence data via its private Family Graph API. For example, users of Chamberlain’s internet-connected garage door openers could program their garage to automatically close when all members of their family were out of the house. Also, using Brivo Labs’ Social Access Management API (SAM), Life360 can easily enable their communities of users and families to control, manage, and operate other home access devices such as networked door locks.
“Our partnership with Duchossois represents the future of the smart home,” said Life360 CEO Chris Hulls. “By making homes family-aware, we can drastically improve the utility of everyday home utilities like door locks, thermostats, and home security systems.”
“The line between the mobile and physical worlds is blurring,” stated Rohit Seth, Vice President at Duchossois. “We are excited to use the Life360 platform as key part of our strategy to be a leader in the internet of things movement. We are also thrilled to be an investor in Life360 and help them continue to establish their position as the leader in this category.”
Founded in 2008, Life360 is a free app for iOS and Android that uses proprietary location-based technology to help its users stay connected throughout the day via private location sharing and a messaging stream, regular check-ins, and “panic alerts” when needed. More than 20 million families use Life360 to stay connected.
Life360′s newest feature, Circles, was introduced this fall and enables users to set up separate groups for family, friends, babysitters and others with separate privacy controls for each circle. The app’s popular “Places” feature allows users to designate their favorite locations and receive automatic alerts when family members arrive. Users have the option to sign up for Life360 Premium, which for $5 per month or $50 per year, provides access to a 24/7 Live Advisor, roadside assistance, unlimited use of Places, expanded location history, $100 in stolen phone protection, and location lookups for non-smartphones.
Life360 is the leading location and communication app for families available for Android and the iPhone. Using location-based technology, Life360 enables families to share their locations, know when someone needs help and communicate easily with in-app messaging. The app operates in a convenient and secure way that does not interfere with busy schedules or personal freedom. Founded in 2008, Life360 placed first in Google’s Android Developer Challenge in that same year and has received funding from several prominent investors. For more information, visit www.life360.com.
About The Duchossois Group (TDG)
TDG is a privately-held investments and operating company. In addition to making minority investments in leading growth stage businesses, TDG is comprised of companies with leading brands in the residential security, lighting and home convenience product markets and the commercial control, automation and digital media markets. TDG’s holdings include The Chamberlain group, Milestone AV Technologies, AMX and Brivo Systems, and it holds a significant position in Churchill Downs, Inc.