VC-backed Precision Health Media announces new hires

Precision Health Media has hired Peter Fontana as a vice president of advertising sales and Richard O’Connor as its first chief financial officer. Also, the company has named Andy Chapman to its board of advisors. Previously, Fontanta worked at AMC Networks where he served as director of digital ad sales while O’Connor was co-founder and CFO of Prime Visibility Media Group. And most recently, Chapman served as a managing director at WPP’s media agency Mindshare NY. Based in New York, Precision Health Media is a provider of contextual advertising technology. Its backers include Metamorphic Ventures and Cava Capital.

PRESS RELEASE

NEW YORK–(BUSINESS WIRE)–Precision Health Media, the leading source for advertisers to reach digital health audiences, has named Peter Fontana as a VP-Advertising Sales and Richard O’Connor as its first Chief Financial Officer. In addition, Andy Chapman has joined the company’s Board of Advisors.
Peter Fontana boasts more than 13 years of digital ad sales experience, most recently as Director-Digital Ad Sales at AMC Networks, including the AMC, IFC and WeTV channels. Previously, he held key digital ad sales positions at MTV Networks & TV Guide. In these positions, Peter worked closely with leading CPG, OTC and pharma brands including Johnson & Johnson, SC Johnson, Bayer, Procter & Gamble, Unilever and Kraft.
Richard O’Connor was previously Co-Founder and CFO of Prime Visibility Media Group, leading the online performance advertising network and digital agency to a $36 million acquisition by Blinkx. He was previously a principal at Nakita Capital Partners and held key financial positions at Universal Domestic Television and Warner Bros, Domestic TV Distribution.
Andy Chapman, who joins PHM’s Board of Advisors, was most recently Managing Director at WPP’s media agency Mindshare NY, where he managed the national digital investment teams for Boehringer Ingelheim, CVS, Unilever and many other leading brands. He joins former Aegis Media North America CEO Sarah Fay, Vetere Group Founder/CEO Tim Hanlon and Grey Healthcare Group CEO Lynn O’Connor Vos as members of PHM’s advisory board.
“With the addition of Peter, Richard and Andy to our expanding team, we’re well poised to explore new areas of growth as we enter 2014,” said Bill Jennings, CEO, Precision Health Media. “Peter will be a great asset in positioning PageMatch™, our proprietary technology which scores millions of pages to provide advertisers with page-level contextual targeting – and without consumer-intrusive cookies. Rich brings us a wealth of financial expertise as we consider new funding options. And Andy, who has been one of the true thought leaders in digital media for the past 15 years, will provide invaluable advice towards PHM’s goal of refining its technology and increasing our share of the online ad marketplace.”
Precision Health Media’s PageMatch™ scores pages based on historical performance and other inputs across a private marketplace of 220 health sites – delivering high-performing pages programmatically via partnerships with AppNexus and other leading ad exchanges.
About Precision Health Media
New York-based Precision Health Media delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). PageMatch is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com.

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