Moontoast extends its Series B, raises $4.5 mln more

Moontoast announced it has raised a $4.5 million extension to its Series B funding it secured early last year. The investment was made by the Martin Companies, which led a $5 million deal last year in the Boston-based company, which provides advertising services on social media.

PRESS RELEASE

MOONTOAST CLOSES $4.5 MILLION EXTENSION TO SERIES B FUNDING

Significant Momentum with Global Brands Drives New Investment for Leading Social Rich Media Provider

BOSTON, MA, January 30, 2013 – Moontoast, the leading provider of social rich media advertising technology and services, today announced it has raised a $4.5 million extension to its 2013 Series B funding. The investment was made by the Martin Companies, a Nashville-based early-stage investment company. This latest round of financing was received on the back of the company’s strong traction and results with brands that include Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan. The investment will be used to fuel this growth as well as expand the social rich media platform’s multi-channel analytics and optimization.

“In 2013, Moontoast experienced 277% revenue growth and tremendous industry validation. We anticipate that 2014 will be a year of further acceleration and continued platform innovation. This investment will allow us to accelerate these efforts and to further extend our market leadership and results in social rich media,” said Blair Heavey, Moontoast, CEO.

Moontoast is the preferred choice of top brands across automotive, media, entertainment, consumer packaged-goods, retail, and consumer technology sectors to deliver innovative and engaging social advertising experiences. In 2013, Moontoast led the Social Rich Media industry with multiple first-to-market technology offerings for their clients, including the first social rich media ad campaign to use Instagram as a primary channel. The campaign, designed for the 2014 Toyota Tundra, broke new ground for integrated multimedia and consumer engagement by leveraging new content rules at Facebook and Twitter to allow for more prominent embedded image and video viewing.

“We are excited to continue supporting Moontoast, and working with the company’s outstanding team to develop, and bring ground-breaking social rich media advertising to top brands” said Les Wilkinson, Managing Director and General Counsel, the Martin Companies.

About Moontoast
Moontoast is the leader in social rich media advertising. Brands, advertisers and agencies chose Moontoast’s Social Rich Media Ad platform to create and distribute mobile-responsive rich media ads across all major social channels including Facebook, Twitter and LinkedIn. These interactive ad units provide branded video, audio, and data capture across multiple devices and OS types, delivering actionable analytics. Facebook selected Moontoast as a winner of the PMD Innovation Challenge. Global brands including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan use Moontoast for their social rich media advertising.
Moontoast is a venture-backed company that is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/.

About The Martin Companies
Founded in 2009 by Charles N. Martin, Jr., The Martin Companies is a Nashville, TN based investment company that provides capital, operational support and mentoring to early-stage companies across the United States. The Martin Companies brings an effective new approach combined with market experience, scalable best-practice corporate office functions, and operational and financial support, thereby creating an environment that allows entrepreneurs to intently focus on building their business. The Martin Companies is primarily focused on technology and healthcare, but their portfolio companies span a variety of industries.

Follow Moontoast
Website: http://www.moontoast.com/
Blog: http://www.moontoast.com/blog
Twitter: @moontoast
Facebook: http://www.facebook.com/moontoast
LinkedIn: http://www.linkedin.com/company/moontoast-inc

MOONTOAST CLOSES $4.5 MILLION EXTENSION TO SERIES B FUNDING

 

Significant Momentum with Global Brands Drives New Investment for Leading Social Rich Media Provider

BOSTON, MA, January 30, 2013Moontoast, the leading provider of social rich media advertising technology and services, today announced it has raised a $4.5 million extension to its 2013 Series B funding. The investment was made by the Martin Companies, a Nashville-based early-stage investment company. This latest round of financing was received on the back of the company’s strong traction and results with brands that include Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan. The investment will be used to fuel this growth as well as expand the social rich media platform’s multi-channel analytics and optimization.

“In 2013, Moontoast experienced 277% revenue growth and tremendous industry validation. We anticipate that 2014 will be a year of further acceleration and continued platform innovation. This investment will allow us to accelerate these efforts and to further extend our market leadership and results in social rich media,” said Blair Heavey, Moontoast, CEO.

 

Moontoast is the preferred choice of top brands across automotive, media, entertainment, consumer packaged-goods, retail, and consumer technology sectors to deliver innovative and engaging social advertising experiences. In 2013, Moontoast led the Social Rich Media industry with multiple first-to-market technology offerings for their clients, including the first social rich media ad campaign to use Instagram as a primary channel. The campaign, designed for the 2014 Toyota Tundra, broke new ground for integrated multimedia and consumer engagement by leveraging new content rules at Facebook and Twitter to allow for more prominent embedded image and video viewing.

 “We are excited to continue supporting Moontoast, and working with the company’s outstanding team to develop, and bring ground-breaking social rich media advertising to top brands”said Les Wilkinson, Managing Director and General Counsel, the Martin Companies.

About Moontoast

Moontoast is the leader in social rich media advertising. Brands, advertisers and agencies chose Moontoast’s Social Rich Media Ad platform to create and distribute mobile-responsive rich media ads across all major social channels including Facebook, Twitter and LinkedIn. These interactive ad units provide branded video, audio, and data capture across multiple devices and OS types, delivering actionable analytics. Facebook selected Moontoast as a winner of the PMD Innovation Challenge. Global brands including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan use Moontoast for their social rich media advertising.

Moontoast is a venture-backed company that is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/.

About The Martin Companies

Founded in 2009 by Charles N. Martin, Jr., The Martin Companies is a Nashville, TN based investment company that provides capital, operational support and mentoring to early-stage companies across the United States. The Martin Companies brings an effective new approach combined with market experience, scalable best-practice corporate office functions, and operational and financial support, thereby creating an environment that allows entrepreneurs to intently focus on building their business. The Martin Companies is primarily focused on technology and healthcare, but their portfolio companies span a variety of industries.

 

Follow Moontoast
Website: http://www.moontoast.com/
Blog: 
http://www.moontoast.com/blog
Twitter: 
@moontoast
Facebook: 
http://www.facebook.com/moontoast
LinkedIn: 
http://www.linkedin.com/company/moontoast-inc

Normal
0

false
false
false

EN-US
X-NONE
X-NONE

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:”Times New Roman”,”serif”;
mso-fareast-font-family:”Times New Roman”;}

Related Posts

Leave a Reply

PEHUB Community

Join the 12501 members of peHUB to make connections, share your opinion, and follow your favorite authors.

Join the Community

Look Who’s Tweeting

Psst! Got any hot tips?

  • This field is for validation purposes and should be left unchanged.

PE HUB News Briefs

RSS Feed Widget

Marketplace

VCJ Headlines (subscribers only)

RSS Feed Widget

Buyouts Headlines (subscribers only)

RSS Feed Widget

Reuters VC and PE feed

RSS Feed Widget