Salesfusion said Thursday that it has bought LoopFuse. No financial terms were disclosed. The transaction comes on the heels of Salesfusion raising $8.25 million in Series B financing. Based in Atlanta, Loopfuse is a provider of marketing automation solutions. Salesfusion is backed by Hallett Capital, Noro-Moseley Partners and BLH Venture Partners.
ATLANTA, GA–(Marketwired – January 30, 2014) – Salesfusion has acquired LoopFuse, a fast-growing marketing automation software vendor based in Atlanta, in a deal (terms not disclosed) that solidifies Salesfusion’s position in a rapidly consolidating market. The news comes two weeks after Salesfusion raised $8.25 million in a Series B financing round. Salesfusion expects to more than triple sales, revenue, and customers by the end of the year.
Founded in 2007, LoopFuse provides intuitive, easy-to-use marketing automation software and powerful social listening and publishing tools. Its platform is used by hundreds of small and midsize companies and divisions of large enterprises. The company is led by CEO Robert Pease, who ran marketing at Gist, and CTO Bradley Young, who previously worked at Meteor Solutions and MessageGate.
Acquiring LoopFuse has significant implications for Salesfusion and the entire marketing automation space. Salesfusion is embedding LoopFuse’s dynamic social media publishing and monitoring tools directly into the Salesfusion suite of products, adding social listening, publishing and nurturing to the leading marketing automation suite for midsized businesses. Expanding on current LoopFuse technology, Salesfusion will be the first provider to bring the power of predictive analytics to marketing automation, arming marketers with the first “smart” marketing automation solution and enabling them to interact with and nurture prospects and customers in a more efficient, intelligent way.
The addition of LoopFuse customers to the Salesfusion portfolio makes Salesfusion one of the largest marketing automation software vendors focused specifically on the midmarket segment, overtaking several competitors. Pease and Young, both of whom will stay on at Salesfusion, enhance the company’s business and technical capabilities and attractiveness to customers and investors. Said Christian Nahas, CEO of Salesfusion, “Marketers are asking for a solution that is smart and intuitive. A solution that helps them reduce the friction between marketing and sales and deliver bottom line results like never before. We are now one step closer to achieving that goal.”
“The acquisition of LoopFuse will further extend our position as the top marketing automation vendor in the midmarket,” Nahas continued, “LoopFuse presented an opportunity to expand our share of a hot and consolidating market while adding talented people and brilliant technology that will help us lead the next wave of marketing automation. At a time when many of our historical competitors are resting on feature sets built years ago and designed to just automate mundane marketing tasks, we are adding big data and social intelligence to our marketing automation platform to deliver even more value to marketers.”
“This is a very exciting outcome for LoopFuse and our customers,” said Pease. “They’re joining a tremendous company with an unbelievable reputation for service and product quality. Christian and his leadership team have a fantastic understanding of what marketers need to do their jobs most effectively. The strategic vision they laid out in 2013 is being executed very well, and it is a terrific time to join the Salesfusion team. Bradley and I are excited about being even more empowered to help our customers achieve their goals.”
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. With Salesfusion, some of the best marketers today are not only driving quality leads into the sales funnel, they are automating the lead to revenue process. Salesfusion is more than marketing automation, it is the only lead to revenue platform you will ever need.