German fertility startup Clue grabs seed funds

Berlin-based digital fertility startup Clue has secured 500,000 euros in seed funding. The investors included Luminary Labs and early stage investor Christophe Maire. According to the company, the capital will be used to further develop its fertility-tracking app.

PRESS RELEASE

BERLIN – February 13, 2014 – Clue, the Berlin-based digital fertility startup, today announced a €500K seed round led by early stage investor Christophe Maire. Angel investor Joanne Wilson joined the round, along with New York-based Luminary Labs and previous investor Thomas Madsen-Mygdal.
The additional capital will be invested into ongoing product development of its top-rated fertility-tracking app, international localization and the recruitment of additional staff.
Clue is on the leading edge of innovation when it comes to mobile health,” Maire said. “The value for women and their physicians is obvious, and the potential for powerful data analysis is huge.”
Clue has also brought on Adam Wiggins as an advisor. Wiggins is one of the founders of Heroku, a platform for web apps acquired by Salesforce.com in 2010. Wiggins will assist in building and scaling Clue’s engineering team and technical infrastructure necessary to support the upcoming developments.
“I’m very impressed by Clue’s team and product vision,” says Wiggins. “Reproductive health is a huge problem space which has seen hardly any innovation in the past 20 years. The potential in this market is huge, and I believe Clue has the right team, the right product, and the right timing to go very big.”
Launched in July 2013, the Clue app is acclaimed as the most streamlined, user-friendly menstrual cycle tracking app available. The app, available for free in the Apple App store in English, German and Danish, has a 4.5-star average rating and has had 3 million user sessions since launching.
“The strong interest from investors in both Europe and the United States speaks to the growth potential for digital female health,” said Clue founder and CEO Ida Tin. “We’re well on our way to our vision of providing women with an alternative to hormone-based birth control offerings.”
After launching in Denmark last month, Clue rose to become the No. 4 ranked free iPhone app in the entire country and the top-ranked free Health & Fitness app. The company plans to make the app available in 10 additional languages in 2014.
Clue’s leadership team includes Hans Raffauf, a co-founder of hy! Berlin; and Mike LaVigne, former creative director of Frog Design.
Clue is a woman-led mobile startup based in Berlin, Germany. Clue designed and developed the Clue app, which launched in July 2013. The most beautiful and easy-to-use app in its category, Clue is a powerful tool that helps women accurately track their fertility cycle. The Clue team is currently researching & developing technology that aspires to be an alternative to the birth control pill. For more, visit www.helloclue.com.

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