VC-backed Bloglovin appoints Joy Marcus as CEO

Venture capital-backed Bloglovin, which pulls users’ favorite blogs into a single feed, has appointed industry veteran Joy Marcus as chief executive officer. Former CEO and co-founder Mattias Swenson will continue to lead product development as chief product officer. Bloglovin received seed funding from startup studio Betaworks, Lerer Ventures, Whitestar Capital and other early stage investors last year.

Press Release

Bloglovin, a platform that pulls users’ favorite blogs into a single, beautiful feed, and allows them to discover the best content in fashion and lifestyle, today announced the appointment of industry veteran Joy Marcus as Chief Executive Officer. Former CEO and Co-Founder, Mattias Swenson, will continue to lead product development as the company’s Chief Product Officer.

In 2007, Swenson, along with his brother and three high school classmates, created Bloglovin in his garage in Taby, Sweden, just outside of Stockholm. Bloglovin was brought to the US and received seed funding from New York based startup studio Betaworks, venture capital firm Lerer Ventures, Whitestar Capital, and other leading early stage investors in 2013. The company grew an exponential 350% in 2013, and the platform now reaches more than 12 million users, the majority being fashion savvy women.

“We are thrilled to welcome Joy as our new CEO,” said Mattias Swenson, Co-Founder, Bloglovin. “Joy’s experience running and counseling digital ventures, and her passion for our key category, fashion, uniquely positions her to lead Bloglovin through our next phase of growth.”

Marcus has extensive experience in the media and technology industry and a proven track record launching and growing companies. Prior to joining Bloglovin, Marcus was a Managing Director for Gotham Ventures, and is continuing as a Venture Partner with the firm.

“People everywhere use Bloglovin to access their favorite fashion personalities and discover inspiring content. It is also quickly gaining recognition among design and food enthusiasts,” noted Joy Marcus, CEO, Bloglovin. “The platform brings people together based on their interests and taste, in addition to social connections. These communities enable users to discover and read about what they love, while celebrating the content creators. Bloglovin enriches and simplifies users’ lives. I’m excited to be at the helm as we plot this innovative company’s future.”

“Joy is an extraordinary operator and added tremendous value to our portfolio companies,” said Danny Schultz, Co-Founder and Managing Director, Gotham Ventures. “We look forward to continuing to work with her as a Venture Partner with Gotham, and wish her the greatest success at Bloglovin.”

About Joy Marcus
Joy Marcus was appointed Chief Executive Officer for Bloglovin in January 2014. Previously, she held the position of Managing Director for Gotham Ventures (formerly DFJ Gotham) where she most recently led the firm’s investment in DailyWorth, a digital media company targeting professional women. Prior to joining Gotham, Marcus was the General Manager, US for video website Dailymotion, leading the company through its U.S. launch to its acquisition by Orange (France Telecom) in January 2011 for $180 million.

Marcus has also held senior executive positions at Time Warner (AOL) and Barnes&Noble.com, which she helped take public in 1999. She spent the early days of her career traveling the world for MTV Networks (Viacom), working on MTV Channel launches in several countries, including Russia and South Africa.

Marcus is a recognized industry leader, named to the Hollywood Reporter’s Digital Power 50 list in 2009 and 2010 to the Forbes 40 over 40 in 2013 and is one of the Top 50 Most Powerful Working Mothers of 2013 according to WorkingMother.com.
Marcus serves on the Board of Directors of Dailyworth and on the Advisory Boards of Viewbix, an Israeli video commerce company, MeeGenius, a children’s ebook platform, Sedara Fund, a venture fund based in Israel and the West Bank and Women 2.0, a Silicon Valley based media company targeting women in tech. She is also a member of the Board of Directors of Young Audiences New York, a non-profit that promotes arts education in New York City public schools and of Hoops4Hope, which teaches life skills to children in South Africa and Zimbabwe.

About Bloglovin
Bloglovin is a platform that pulls users’ favorite blogs into a single, beautiful feed, and allows them to discover the best content in fashion and lifestyle, based on taste, interest and social connections. Mattias Swenson, along with his brother and three high school classmates, created Bloglovin in 2007 out of his garage in Taby, Sweden, just outside of Stockholm. Today, Bloglovin reaches over 12 million active users from around the world. Visit: www.bloglovin.com.

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