VC-backed HealthNation appoints Vogt as CEO and director

Health and lifestyle media brand HealthNation has named Patrick Vogt as CEO and director. Previously, Vogt worked at The Weather Channel’s international division where he served as president. HealthNation is backed by Intel Capital and MK Capital.

PRESS RELEASE

NEW YORK–(BUSINESS WIRE)–Today HealthiNation, the leading health and lifestyle media brand that produces and distributes original health and lifestyle video content, announced the appointment of Patrick Vogt as CEO and Director. In his new role, Vogt will provide strategic direction for the development of innovative programming that showcases thoughtful, engaging content on today’s most pressing health issues. Millions of consumers watch HealthiNation videos monthly on leading web properties, connected devices, and through employer wellness portals nationwide.
“As HealthiNation’s CEO, Mr. Vogt’s priority will be to continue to produce the most relevant, informative content that inspires healthy lifestyle choices for viewers. He will also work with the team to develop new strategies to accelerate growth with technology, including a new data analytics platform, and renewed distribution and syndication capabilities. These will enable HealthiNation to enhance the scope of its content and services to meet the increasing demand for digital video content.
“Today’s health-conscious individuals and families are thinking about how to eat well, live well, and address heath issues head-on. People are looking for engaged, informative conversations and video offers tremendous untapped opportunity in this market,“ said Patrick Vogt. “The demand for web video is at an all-time high, as online video users are expected to double to 1.5 billion by 2016. I am excited to join HealthiNation and its growing community of passionate individuals at this critical juncture, to focus on living healthy and getting active through food, family, fitness, and more.”
“Patrick brings a proven leadership background to HealthiNation, having served as a chief executive for both public and private digital media technology companies, as well as in senior executive positions at some of the most premiere brands in the world including The Weather Channel, Sony, HP and Dell.” says Mark Koulogeorge, founder and Managing Partner of MK Capital. “His joining HealthiNation is a validation of our momentum and leading position in the marketplace.”
Prior to joining HealthiNation, Vogt served as the President of The Weather Channel’s (TWC) International Division, where he led the business outside the U.S. across all products and media. Vogt joined The Weather Channel when TWC acquired Weather Central, where Vogt served as CEO.
“We are excited to have Patrick join the team, and we are confident that he is the right person to lead the company to future success as health related education continues to have significant human and financial implications around the world. Patrick’s diverse experience gives him a rare perspective on business, and he has the leadership and vision to effectively drive global initiatives across all medium and platforms.” says Marc Yi, Managing Director, Intel Capital.
About HealthiNation
HealthiNation is the leading provider of engaging and informative video content covering everything from quitting smoking and taking up exercise, to diabetes and multiple sclerosis, as well as more general tips for healthy living. HealthiNation employs award-winning producers and videographers to create the most visually engaging, vibrant productions possible. HealthiNation’s content creation decisions are driven by trending interests in U.S. audiences, such as yoga and meditation, stress-busting tips, and multi-platform digital technology trends.
About MK Capital
MK Capital invests in early and growth stage companies in the software and digital media industries. The firm’s partners, who average over fifteen years of venture capital experience, partner with entrepreneurial management teams to build leading companies in emerging markets. MK Capital has deep domain expertise in the marketing, education, and cloud infrastructure industries. The firm is headquartered in Chicago and has offices in Los Angeles and Ann Arbor. MK Capital manages over $250 million in capital and is actively seeking new investment opportunities. For more information, visit http://www.mkcapital.com, follow @mkcapital on Twitter, or call (312) 324-7700.
About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$11 billion in over 1,339 companies in 55 countries. In that timeframe, 206 portfolio companies have gone public on various exchanges around the world and 344 were acquired or participated in a merger. In 2013, Intel Capital invested US$333 million in 146 investments with approximately 49 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com

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