Content marketing platform Percolate nabs $24 mln

New York City-based content marketing platform Percolate said Tuesday that it has raised $24 million in Series B financing. Sequoia Capital led the round with participation from previous backers GGV Capital, First Round Capital, Lerer Ventures and WPP. Also, Percolate has added Mike Dixon of Sequoia to its board of directors.

PRESS RELEASE

NEW YORK — March 18, 2014 — Percolate, the industry’s leading content marketing platform, announced today that it has closed a $24 million financing round and partnered with Sequoia Capital to power the future of marketing technology. Existing Percolate investors, GGV Capital, First Round Capital, Lerer Ventures and WPP also participated in the round. In addition, Sequoia Partner Mike Dixon will join Percolate’s Board of Directors.
This funding, on the heels of a strategic partnership with WPP, further secures Percolate’s leadership position as the system of record for marketing departments worldwide.
“Percolate’s first three years were spent building a product to change the way people think about content marketing software,” Noah Brier, CEO and Co-founder of Percolate. “What marketers need now is a system of technology that can manage the creation and distribution of all their content, with centralized oversight. This is the system that Percolate has put at the very center of all of our technology.”
The growth of mobile and the soaring influence of social are fundamentally changing marketing. Companies now need to plan, create, and manage quality content at scale to attract and retain customers. Percolate helps brands solve this problem and will use the funding to aggressively expand globally and further develop its platform.
“Content marketing is now the most effective way for brands to connect with their customers, and Percolate brings order to the chaos of doing so at scale,” said Dixon. “Noah and James are marketing visionaries and we’re thrilled to help them share their best-in-class product suite with the world.”
About Percolate
Percolate is the world’s leading content marketing platform with a mission to help brands of all sizes create content. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies, and other external partners to work within a single platform. This collaboration enables teams to plan, source, publish and improve their content across all channels, and helps some of the world’s largest marketers establish and ensure brand consistency at global scale. Percolate is headquartered in New York City, with offices in London and San Francisco. To learn more about Percolate, please visit: www.percolate.com.
About Sequoia Capital
Sequoia Capital helps founders turn imaginative ideas into enduring companies. As the “Entrepreneurs Behind the Entrepreneurs,” the Sequoia team has worked closely with legendary founders such as Steve Jobs of Apple, Larry Ellison of Oracle, Len Bosack and Sandy Lerner of Cisco, David Filo and Jerry Yang of Yahoo!, Max Levchin, Elon Musk and Peter Thiel of PayPal, Sergey Brin and Larry Page of Google, Steve Chen and Chad Hurley of YouTube, and Reid Hoffman and Jeff Weiner of LinkedIn. Sequoia is now helping the next generation of innovators build the lasting companies of tomorrow.

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