Lotame buys VC-backed AdMobius

Data management platform Lotame has acquired AdMobius. No financial terms were disclosed. Based in San Mateo, Calif., AdMobius is a mobile audience management platform. It is backed by Opus Capital and Storm Ventures.

PRESS RELEASE

NEW YORK, March 18, 2014 /PRNewswire/ — Lotame, the world’s leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry’s first mobile audience management platform. This strong combination will give marketers and publishers the power to engage with relevant audiences, at scale, across devices and marketing channels.
“This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before,” said Andy Monfried, founder and CEO of Lotame. “We will continue to create value for our clients and support their cross-platform data management needs.”
Founded in 2012 and based in San Mateo, California, AdMobius brings to Lotame an experienced data science and technology team and strong partnerships across the mobile ad-tech ecosystem. AdMobius helps these partners target large cross-device audiences by demographics and interests through standard, custom and private audience segments.
“Marketers and publishers around the world use Lotame’s unifying DMP to organize and convert data from multiple sources into actionable insights,” said Ray Duong, CTO of AdMobius. “Similarly, AdMobius merges data from multiple fragmented sources into an easy-to-use, universal audience targeting system. Together, Lotame and AdMobius will be offering an unparalleled platform for both marketers and publishers to discover and target relevant audiences across devices.”
Both AdMobius and Lotame are privacy progressive companies, adhering to strict industry standards for consumer privacy and providing choice solutions. Lotame will continue to ensure consumer privacy across devices and provide an easy way for consumers to opt out of interest-based ads.
About Lotame
Lotame is the DMP for Maximum Audience Impact— helping marketers, publishers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, they’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. To learn more, visit www.lotame.com.
About AdMobius
AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organizing and interpreting unique demographic and interest-based information, AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns. AdMobius is backed by Opus Capital and Storm Ventures. For more information, visit http://www.admobius.com.

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