MaRS IAF, Rho Ventures and Salesforce.com back Aislelabs

Aislelabs has received an undisclosed amount of funding. The round was led by MaRS IAF, Rho Ventures and Salesforce.com. Headquartered in Toronto, Aislelabs is a provider of big data analytics to retailers.

PRESS RELEASE

Toronto, ON (PRWEB) March 19, 2014
Aislelabs Inc. is announcing venture investment led by MaRS IAF, Rho Ventures and salesforce.com along with a number of strategic angels. The investment will be used to accelerate sales and marketing efforts for the company’s product suite – Aislelabs Flow and Aislelabs Engage.
As e-commerce has evolved, brick n’ mortar retailers have been left behind. Aislelabs aims to provide the same level of sophistication to offline retailers, as their online counterparts have, to understand and target the shopper. Aislelabs’ technology assists retailers to increase sales through the power of big data analytics.
Aislelabs helps its clients understand customer traffic patterns and behavior inside and outside their physical stores in ways never before possible. This deeper understanding empowers our suite of products to deliver highly personalized marketing tailored to individual in-store customers. Aislelabs’ technology transforms retail locations to smart stores, resulting in effective marketing, increased sales, and better customer satisfaction.
The key component of the platform is an intelligent cloud infrastructure which gathers data points from WiFi based analytics, POS systems, weather, staff schedules, email marketing, and internal CRM systems. All data collected is processed in real-time to automatically identify high value shoppers and deliver personalized marketing. In-store marketing is delivered across all customer touch-points, including real-time emails and push mobile notifications. Any app can integrate with the Aislelabs’ cloud in minutes to enable personalized marketing.
Aislelabs is founded by seasoned entrepreneurs, Nilesh Bansal and Nick Koudas. Company’s technology is already in use by several national retailers, and has processed over 6 billion data points in February to understand in-store behavior across millions of visitor sessions. Company CEO, Koudas said, “We are thrilled to announce the new funding, as it will allow the company to further invest in the technology along with acceleration of sales and marketing efforts.” Bansal, Aislelabs CTO, added, “We are very excited to have great partners such as IAF, Rho Ventures and salesforce.com on-board, who can provide us more than just capital as we grow.”
More information about the investors can be found at http://www.aislelabs.com/about-us/investors/
About Aislelabs Inc.:
Aislelabs is a technology company assisting retailers to increase sales through the power of big data analytics. We help our clients understand customer traffic patterns and behavior inside and outside their physical stores in ways never before possible. This deeper understanding empowers our suite of products to deliver highly personalized omni-channel marketing tailored to in-store customers. Aislelabs’ technology transforms retail locations to smart stores, resulting in effective marketing, increased sales, and better customer satisfaction. We serve retail chains, shopping malls, boutique retailers, restaurants & cafes, event venues and public spaces of all sizes. To learn more, visit http://www.aislelabs.com/

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