RadPad snags $1 mln

RadPad said Tuesday that it has received $1 million in financing. The investors included Deep Fork Capital and Post Investments. Headquartered in Los Angeles, RadPad is a photo-based mobile apartment rental marketplace.

PRESS RELEASE

LOS ANGELES, March 18, 2014 /PRNewswire/ — The residents of Los Angeles have spoken! RadPad, the Craigslist meets Instagram rental marketplace app, today announced that it now has the most listings in the second largest rental market in the country, Los Angeles. The company has also reached a milestone among its audience, claiming 40 percent of Los Angeles millenials using RadPad to find their next apartment.
In 14 months, RadPad has taken a large part of the rental market share because of its focus on building the best mobile experience based around full screen photos (at least three per listing), a touch and swipe search interface and offering a text messaging feature to quickly facilitate communication between both renters and property owners.
In addition, the Venice-based startup recently closed an additional $1 million in capital through new and existing investors: Deep Fork Capital, Post Investments, Michael Huffington, and Brian Lee (BAM Ventures & Honest Co.), among other private investors.
“I started RadPad because I was having a difficult time finding an apartment and became really frustrated due to a lack of great photos, a lot of scams and difficulty communicating with property owners,” says Jonathan Eppers, CEO, RadPad. “It’s been humbling to watch RadPad grow so fast in our hometown of Los Angeles. I believe our hyper-focus on mobile, photos, transparency and breaking down all the friction renters hate about the process of renting has really contributed to why renters dig RadPad.”
The rental industry is both complex and competitive. RadPad leverages backend analytics to understand the needs of renters and property owners. Here are just a few facts about the Los Angeles marketplace:
In Los Angeles, RadPad offers the most new listings in Beverly Hills, Brentwood, Burbank, Culver City, Downtown Los Angeles, Encino, Glendale, Hollywood, Los Feliz, North Hollywood, Pasadena, Silverlake, Studio City, West Hollywood, and Westwood.
62 percent of residents in Los Angeles are renters (the highest in the entire country)
On average, there are 110,000 active renters in Los Angeles per month
Most demanded rentals in LA are 1 bedrooms, priced at $2,000 a month or less
Hottest neighborhoods are: Hollywood, West Hollywood and Silverlake
RadPad’s audience:
20 percent or 1 in 5 renters in Los Angeles use RadPad to find their next “rad pad.”
40 percent of all millenials (34 years old and younger) in Los Angeles are using RadPad to find their rental
82 percent access RadPad through the iPhone app
About two-thirds of RadPad renters are female
Looking to find your new pad? To view the coolest apartments or houses for rent in Los Angeles, visit http://onradpad.com
About RadPad
RadPad (http://www.onradpad.com/) is the first photo-based mobile rental marketplace that makes it easy for property owners and renters to list and find the coolest rentals around town. Since launching in January 2013, RadPad has focused on serving the renters of Los Angeles, which has helped the brand quickly grow to become the largest mobile rental marketplace in Southern California. Not in Los Angeles? Not a problem. RadPad has listings nationwide, with some of the most popular cities being Austin (TX), Boston, Chicago, Denver, Dallas, Houston, Orlando, Portland, San Diego, San Francisco, Seattle, and Washington, D.C. Stay “social” with us by following our Facebook and Twitter pages.

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