VC-backed Wix buys Israeli startup Appixia

Wix.com, a provider of free software for building websites, has acquired Appixia. No financial terms were disclosed. Based in Israel, Appixia is a mobile commerce native app builder. Wix, which recently went public, is backed by Benchmark Capital, Bessemer Venture Partners and Mangrove Venture Capital.

PRESS RELEASE

TEL AVIV, Israel, March 13, 2014 (GLOBE NEWSWIRE) — Wix.com Ltd. (Nasdaq:WIX), a leading global web development platform, announced today its acquisition of Appixia, a platform for building native mCommerce apps. This acquisition supports the company’s plans to continue strengthening its technological advantage and the depth of its product offering.
There is a natural correlation between the two companies as both provide code-free solutions empowering small businesses, entrepreneurs and individuals to build their online presence. Appixia lets every retailer profit from the benefits of having a native mobile app by making a complex and costly development process accessible and affordable. Wix’s comprehensive cloud-based platform provides user-friendly solutions for all of a business’s online needs – website creation, eCommerce capabilities, business management tools, third party app integration, mobile solutions and much more. Appixia’s technology adds another layer to the Wix product suite and perfectly complements the company’s philosophy and offering.
Appixia’s platform allows users to build and launch feature-rich native mCommerce apps on iOS and Android, enabling them to capitalize on features such as push notifications, barcode scanning, location-based services (GPS), credit card scanning and much more. In October 2013, Wix launched an innovative mobile adaptive solution, and at year’s end, more than 1.6 million mobile websites had been created on the Wix platform. Wix users are creating over 30,000 new mobile sites every day, making it one of the fastest growing mobile site builders in the world. Wix is continuously expanding its platform, and Appixia’s capabilities in the native apps sphere will help drive Wix’s mobile offering even further.
“Appixia is the perfect addition to the Wix platform. It truly embraces our mission of bringing the most function-rich and innovative technological solutions to users, regardless of their technical ability or budget,” said Avishai Avrahami, Wix’s CEO, Co-Founder and Chairman. “Native mobile apps are a huge part of managing and promoting a business online. Expanding the range of mobile solutions we provide our customers with is a strategic focus for Wix, and by integrating Appixia’s technology we can more quickly boost and further diversify our mobile offering.”
“We were in the midst of our first funding round when the Wix opportunity came up, and we immediately saw the natural fit,” said Yigael Berger, CEO and Co-Founder of Appixia. “Wix is a household name, and the idea that the technology we built can serve over 42 million users is thrilling. It’s a huge opportunity that will let us fast-track our dream and expand our offering in new and exciting directions. We’re proud graduates of the Microsoft Ventures Israel Accelerator program, and the first participating startup to get acquired. We couldn’t be more grateful for this program’s contribution to our success.”
Terms of the acquisition were not disclosed. The acquisition is not expected to have an impact on the Company’s non-GAAP operating results.
About Wix.com Ltd.:
Wix.com (Nasdaq:WIX) is a leading cloud-based web development platform with over 42 million registered users worldwide, as of December 31, 2013. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic online presence. Wix’s headquarters are in Tel Aviv with offices in San Francisco, New York, Vilnius and Dnepropetrovsk.
For more information, visit: http://www.wix.com/
About Appixia
Appixia was founded by Yigael Berger and Tal Kol. The Appixia technology delivers easy to use and complete HTML5 and native (iOS and Android) mobile solutions to small businesses and individuals around the world. Through their cutting edge technology Appixia provides users with an intuitive and integrated HTML5 and native app building environment that leverages the specific advantages of native mobile platforms.

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