Alliance Consumer Growth raises $90 million for Fund II

Alliance Consumer Growth collected $90 million in commitments for its second fund. ACG Fund II, which was oversubscribed, was raised in two months. ACG did not use a placement agent. Fund I launched in 2011 with total capital commitments of $44 million. The New York-based private equity firm provides minority growth capital to consumer, retail and restaurant companies. ACG typically invests up to $10 million of equity per company with at least $5 million to $25 million of annual sales. Kramer Levin Naftalis & Frankel was ACG’s legal advisor for Fund II.

PRESS RELEASE

NEW YORK, NY, April 10, 2014. Alliance Consumer Growth (“ACG”), a private equity firm that specializes in investing in the most promising emerging consumer products, retail and restaurant brands, today announced the first and final closing of Alliance Consumer Growth Fund II, L.P., with total capital commitments of $90 million. ACG Fund II, which was oversubscribed, and raised in two months, received strong support from existing limited partners as well as new investors.
Founded in 2011 by Josh Goldin, Julian Steinberg and Trevor Nelson, ACG specializes in providing minority growth capital, and value-added industry expertise, to promising, high-growth consumer, retail and restaurant companies. ACG typically makes investments of up to $10 million of growth equity per company, into rapidly-growing brands with at least $5 to $25 million of annual sales. ACG’s debut fund, Alliance Consumer Growth Fund, L.P., invested in “rising star” brands including Babyganics, The Honest Kitchen, Kriser’s Pets, KRAVE Jerky, Shake Shack, Suja Juice and EVOL Foods (acquired by Boulder Brands).
ACG Fund II–which will invest behind the same strategy successfully deployed in ACG Fund I–has already completed its first investment, a growth equity investment in emerging snack food brand barkTHINS.
“We are truly honored to have earned the trust and support of the consumer-retail entrepreneur and investor communities” said ACG co-founder Josh Goldin. “We look forward to continuing to help fuel and grow tomorrow’s iconic consumer, retail and restaurant brands, and to delivering strong returns to our limited partners.”
ACG’s legal advisor was Kramer Levin Naftalis & Frankel; and no fund placement agent was used. ACG’s debut fund, Alliance Consumer Growth Fund, L.P., was launched in 2011 with total capital commitments of $44 million.
About Alliance Consumer Growth
Alliance Consumer Growth (“ACG”) is a private equity firm which provides growth capital and value-added partnership to the most promising young consumer, retail and restaurant brands. Current investments include Babyganics, The Honest Kitchen, Kriser’s Pets, KRAVE Jerky, Shake Shack, Suja Juice and barkTHINS. Prior investments include EVOL Foods (acquired by Boulder Brands) and Plum Organics (acquired by Campbell Soup Co.) www.acginvestors.com

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