Connectivity nabs $6.35 mln Series A funds

Connectivity said Thursday that it has closed $6.35 million in Series A funding. Greycroft Partners led the round with participation from Rincon Venture Partners, Daher Capital, Double M Partners, TenOneTen Ventures, Eytan Elbaz and SLP Ventures. Based in Burbank, Calif., Connectivity is a provider of customer intelligence and engagement solutions for businesses.

PRESS RELEASE

LOS ANGELES, April 24, 2014 /PRNewswire-iReach/ — ConnectivitySM, a leading software provider of customer intelligence and engagement solutions for businesses, announced today that it has secured $6.35 million in Series A funding. The financing was led by Greycroft Partners, with participation by Rincon Venture Partners, Daher Capital, Double M Partners, TenOneTen Ventures, Eytan Elbaz and SLP Ventures.
The funds will enable Connectivity to accelerate planned enhancements to its powerful customer intelligence platform, which allows businesses to manage online interactions with their customers, segment customers and identify their best ones, understand customer interests and benchmark themselves against their closest competitors.
Connectivity, which is also the parent company of popular local search sites YellowBot.com and weblocal.ca, changed its name from Solfo to align its brand with the company’s vision of facilitating meaningful intelligence-driven connections between businesses and their customers.
The market opportunity for Connectivity is significant, as the combination of mobile proliferation and social media adoption has fundamentally changed how consumers interact with businesses. A recent Nielsen report revealed 55 percent of tablet users and 47 percent of smartphone users read reviews of recent or future purchases. In addition, 21 percent of tablet owners and 26 percent of smartphone users use social media to comment on a purchase. In this environment, intelligence-based customer engagement strategies and tools are essential for businesses that expect to compete and thrive.
“An estimated 80 percent of North American businesses, approximately 20 million, do not yet use a platform to engage with their customer data, representing a tremendous opportunity for Connectivity,” said Matt Booth, CEO, Connectivity. “We are excited to have the support and strategic guidance of our investors as we advance our mission to deliver customer intelligence solutions for today’s marketplace.”
Through the Connectivity platform, businesses can monitor what customers are saying about them on thousands of social media and review websites and easily engage and interact with those customers online. An advanced sentiment analysis tool dives deeply into customer opinions and customer segments, showing businesses what keeps customers coming back and identifies opportunities for future growth.
The company has seen explosive growth. Since its launch two years ago, Connectivity’s SaaS platform has earned validation of its technology from industry experts, enterprises, media companies and agencies. The company and its network of channel partners have secured more than 92,000 paid business accounts for its software platform.
“During my time at Ticketmaster, I was able to personally work with several of the core members of Connectivity’s leadership and technology teams,” said independent board member Sean Moriarty, CEO of Saatchi Art and former CEO of Ticketmaster. “The depth of domain expertise and real world experience that this team has is unmatched in the industry.”
About Connectivity
Connectivity is a leading Software-as-a-Service provider of customer intelligence solutions for businesses. It allows businesses to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of more than 92,000 businesses. Learn more at http://www.connectivity.com.

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