Bregal Partners said Tuesday it is partnering with Michael Magerman to invest in enthusiast consumer brands and committed $100 million to future transactions. Magerman has joined Bregal as a Senior Advisor. He is the former CEO of Odyssey Sports, Quickie Manufacturing, Bravo Sports, Tommy Armour Golf and Marc Scot Apparel.
NEW YORK–(BUSINESS WIRE)–Bregal Partners, a family-backed investment firm, and Michael Magerman, a consumer industry veteran, announced today that they are partnering to invest in enthusiast consumer brands. In conjunction with this effort, Mr. Magerman has joined Bregal as a Senior Advisor. Bregal has initially committed $100 million to future investments, targeting product companies with authentic brands that resonate with passionate and highly-involved consumers.
Mr. Magerman started his career as the Chief Executive Officer of Odyssey Sports, a golf company he founded in 1990 and grew to become the number one brand in its category before selling it in 1997. Subsequently, he held CEO roles at Bravo Sports, a global leader in branded sporting and outdoor goods, and most recently at Quickie Manufacturing, the largest manufacturer of branded cleaning tools in North America. At Quickie, Michael led efforts to add new products and open new sales channels, culminating in the company’s successful sale to Jarden Corporation in 2010.
Bregal Partners Co-Founder and Managing Partner, Robert Bergmann, noted that “We are delighted to be partnering again with Michael, with whom we have had a close relationship for more than 15 years. He is a world-class CEO with an impressive track record of building and profitably growing branded consumer businesses, as well as an intuitive sense of what drives consumer behavior.”
“Our goal through this partnership is to invest in authentic consumer brands with untapped potential, working with owners and management teams to build businesses that will be successful over the long run,” added Bregal Partners Co-Founder and Managing Partner, Scott Perekslis.
Michael Magerman said, “Having worked with the founders of Bregal Partners in the past, I am thrilled to be working with them again to help build another consumer business. With Bregal’s family heritage and a 20-year track record in the consumer space, I know they are focused on preserving the history and authenticity of the businesses in which we invest. I could not have found a better partner.”
Additional Background on Michael Magerman
Michael Magerman has a 25+ year track record of successfully leading branded consumer product companies. He has operated in public and private company settings and has experience in new product development, consumer marketing, and channel management as well as manufacturing and sourcing. As CEO, Mr. Magerman has led the development and managed the execution of strategic growth and profitability plans for Quickie Manufacturing, Bravo Sports, Tommy Armour Golf, Marc Scot Apparel, and Odyssey Golf. Currently, he is a board member of Bregal Partners’ portfolio company Shock Doctor. Mr. Magerman holds two patents on the design and technology of inserts for golf putters. He was awarded Advertising Age’s Top 100 Marketers in the United States and a Gold Effie from the New York Advertisers Association. Mr. Magerman holds a BA in Political Science from UCLA and an MBA from the University of San Diego.
About Bregal Partners
Bregal Partners is a private investment firm that invests alongside management teams to build industry leading companies in the middle market. With $500 million of committed capital funded by a sixth-generation family foundation with roots to 1841, Bregal Partners brings experience, stability, and a long-term outlook to all of its investment activities. Bregal Partners is part of Bregal Investments, a global family of private equity and fund investment vehicles that has invested more than $9 billion since 2002. For more information on Bregal Partners, please visit www.bregalpartners.com.