Vitamin company Bulu Box picks up over $2 mln

Bulu Box said Wednesday that it has closed more than $2 million in funding. Dundee Venture Capital led the round with participation from Midwest Venture Alliance, Mid-American Angels Investments and Two Bridges Capital. The capital will be used for personnel hiring, customer acquisition and product development. Based in Lincoln, Nebraska, Bulu Box is a vitamin and supplement sample subscription firm.

PRESS RELEASE

LINCOLN, Neb., May 7, 2014 /PRNewswire/ — Bulu Box announces the close of their second round of capital, a Series A-1 Prime funding round led by Dundee Venture Capital, which has secured more than $2 million for the vitamin and supplement discovery ecommerce company. Investors in the round include Midwest Venture Alliance, Mid-American Angels Investments and Two Bridges Capital. The financing will enable key hires, enhanced customer acquisition channels and product development.
“This funding, and the continued support of past investors like Dundee Venture Capital and Linseed Capital, will allow Bulu Box to continue to grow our customer base and hire the talent needed to sustain our current growth,” said Bulu Box Co-Founder and CEO Paul Jarrett.
Bulu Box provides customers in all 50 United States with monthly subscription boxes of premium supplements, weight loss and nutrition product samples. Co-Founder and CEO Paul Jarrett was named Pipeline’s 2013 Innovator of the Year in recognition of Bulu Box’s success in disrupting the archaic vitamin and supplement industry with data-driven sampling and ecommerce technology.
The funding comes during a time of tremendous growth for the company. In the last year, Bulu Box has increased monthly revenue 750%, implemented a rewards points program, and introduced ROI sampling technology. Launched in June 2012, the company has partnered with top nutritional supplement brands, including Shapeology Nutrition, Naturade, NeoCell and PowerBar.
About Bulu Box
Bulu Box is a premium vitamin and supplement sample subscription company based in Lincoln, Nebraska and founded in 2012. Brand partners such as Manitoba Harvest, Simple Being Nutrition and PowerCrunch have partnered with Bulu Box to connect to customers and get the most attention for their products. See Bulu Box in action with our “How It Works” video by visiting http://www.bulubox.com/pages/how-it-works.

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