Dynamic Yield snags $12 mln Series B

Dynamic Yield has secured $12 million in Series B funding. According to the company, the capital will be used for global expansion, personnel hiring and to launch a new office in Germany. Marker led the round with participation from Bessemer Venture Partners, Eric Schmidt’s Innovation Endeavors, ProSiebanSat.1 Media AG and the New York Times. Based in New York, London and Tel Aviv, Dynamic Yield is a website optimization and personalization platform provider.

PRESS RELEASE

TEL AVIV, Israel – June 20, 2014 – Dynamic Yield, developer of a real-time website optimization and personalization platform, today announced that it has closed a $12 million Series B funding round. The company will use the funds to expand globally, grow its London and New York offices and open a new office in Germany. The financing round was led by Marker LLC, with ongoing support and participation from Bessemer Venture Partners (BVP), Eric Schmidt’s Innovation Endeavors and the New York Times Company. ProSiebenSat.1 Media AG, Germany’s largest media company, joined as a strategic investor and will market Dynamic Yield’s product in Germany, Austria and Switzerland.

Dynamic Yield optimizes over 2 billion website pages every month, and delivers a personalized experience, from promotions, to content and calls-to-action, to more than 120 million monthly website visitors. Dynamic Yield is able to personalize every stage of the user funnel and quickly maximize user engagement, conversions and overall revenue for news publishers, e-commerce sites and web businesses.

“The pressure on marketers is only getting more intense: Demonstrating ROI is critical to success while the cost of bringing customers to a site continues to rise,” said Dynamic Yield CEO Liad Agmon. “With Dynamic Yield, clients can seamlessly deliver a personalized experience to every single visitor to their website. They experience a uplift as high as 100% in conversion rates and revenues as a result. These are real numbers they can point to, and who doesn’t want to point to increased revenue?”

“Marker LLC led this investment because we believe that Dynamic Yield will become the leader in the conversion optimization industry”, said Rick Scanlon, a founding Partner at Marker LLC, “Liad and his team have developed a groundbreaking platform that provides immediate and sustainable benefits to any online marketing team. This funding will help the company with its growth plan.”

“Bessemer Venture Partners has a strong track record investing in SaaS solutions and we love to make smart bets on companies that develop elegant solutions for specific sectors and functions,” said Adam Fisher, partner at Bessemer Venture Partners. “That’s why we funded Dynamic Yield at the beginning and continue to back Liad and his team: They developed a truly elegant SaaS solution that addresses a pervasive and growing challenge. There is a large market for this product and the product works.”

For more information about Dynamic Yield, please visit www.dynamicyield.com.

About Dynamic Yield
Dynamic Yield SaaS ‘ad server’ for content helps marketers create the highest yielding landing pages, promotions, campaigns and content, personalized per user in real-time. It empowers marketers to quickly take data-driven decisions and easily customize their CMS, independently and without any help from IT. The company has offices in New York, London and Tel-Aviv. For more information, visit www.dynamicyield.com and follow us on Twitter @DynamicYield.

About Marker LLC
Marker LLC is a New York City and Herzliya, Israel based private investment firm with an exceptional track record, a world class investor base, and a global perspective. Marker’s mission is to help promising companies develop into great companies and great companies into enduring market leaders. Marker’s partners have helped businesses around the world in a wide variety of sectors achieve remarkable success.

About Bessemer Venture Partners
Bessemer Venture Partners (BVP) invests in early-stage, hyper-growth startups, partnering closely with entrepreneurs to build durable businesses. BVP is a global firm with offices in Menlo Park, Cambridge, New York, Mumbai, Bangalore, Herzliya and Sao Paolo. With $4 billion under management, BVP invests anywhere from $100,000 to $75 million in innovative companies like LinkedIn, Yelp, Skype, CornerstoneOnDemand, Pinterest, Box and Twilio. Over 100 BVP companies have gone public. Learn more at bvp.com and follow us on Twitter @BessemerVP

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