Fingerprint rakes in $10.85 mln Series B

Fingerprint said Wednesday that it has closed $10.85 million in Series B funding. The investors were not named; however, other outlets report that DreamWorks Animation SKG led the round. Based in San Francisco, Fingerprint is a maker of kids’ mobile play-and-learn networks.

PRESS RELEASE

SAN FRANCISCO –June 25th, 2014 – Fingerprint, a mobile technology company and creator of kids’ mobile play-and-learn networks, has secured a Series B round, totaling $10.85M, led by new and existing investors. This funding will fast track new development and ensure a steady array of new and quality games, apps, videos and ebooks for partner networks around the world.

“Mobile has changed children’s viewing and playing habits, and as a result the growth in the mobile kids’ entertainment and edutainment industry is taking off,” says Fingerprint’s CEO and Co-Founder Nancy MacIntyre. “Kids from age 1-8 log nearly two hours per day according to Common Sense Media. And the Kaiser Family Foundation says kids from age 8-18 spend on average nearly eight hours daily on devices. By taking advantage of the way children interact with technology, we are creating safe and trusted experiences with partners who are already well-respected by families.”

In under just two years, Fingerprint revenues have grown ten-fold. By the end of 2014, Fingerprint expects to have launched seven new networks with a global footprint that will span the US, Canada, SE Asia, Australia and Europe. Additionally, by December, the company will have introduced more than 600 new apps, 50 ebooks and numerous video services for kids. With today’s announcement of the investment from top media and entertainment companies, Fingerprint will have access to even more highly coveted branded properties for its family networks.

Michael Pachter, Wedbush Securities analyst and industry expert, says, “Curated networks that are designed for families lend credibility and a sense of additional trust with consumers. Fingerprint has cornered the market on making this turnkey for both major brands wanting to enter the market.”

”As consumers spend their lives on mobile devices, businesses that put mobile first will drive up their brand value and see increased monetization across all channels,” Pachter adds. “In a world with hundreds of thousands of apps, this kind of service from Fingerprint gives businesses a direct way to reach and influence their customers.”

Since launching its global content initiative in December, the company has received more than 400 submissions from developers in 30 countries. The new crop of developer partners comes from far-flung locales like Finland, Israel, Japan and Poland. Key developer partners include Smart Education, Ducky Deck, BabyBus, TinyTap, Speakaboos and BabyFirst, all known products.
Today Fingerprint operates its own network, Fingerprint Play, as well as Samsung KidsTimeTM (which is just launching), Sylvan Learning (SylvanPlay) and Astro (AstroPlay). The company has also announced it will be building a new network with Cricket Media (award-winning educational media), and expects to be partnering with new investors for new kids networks.

About Fingerprint, Inc.
Fingerprint is a global mobile technology company that powers games and curates play-and-learn content to targeted customers around the world through dedicated mobile networks. The company is growing at a rapid rate as global brands look to efficiently and effectively reach parents and children with highly relevant entertainment, where they are, which today, is nearly all mobile. Industry leaders in mobile technology, edutainment and broadcast and more license Fingerprint’s technology platform and content solution. Fingerprint powered networks are also creating new distribution and monetization opportunities for kid-mobile content developers. For more information, visit fingerprintplay.com or facebook.com/FingerprintPlay.

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