Intel Capital-backed Reflektion boosts team with two new hires

Retail analytics firm Reflektion has hired Kurt Heinemann as chief marketing officer and Rob Crane as vice president of sales. Heinemann is the former CMO for Marketwired/Sysomos while Crane was vice president, west at Anaplan. Reflektion is backed by Intel Capital.

PRESS RELEASE

SAN FRANCISCO, Calif. – June 18, 2014 – Reflektion™, an innovator in retail predictive analytics, today announced two important new executive hires to continue delivering on the company’s mission of changing and streamlining big data retail as it is known today. Kurt Heinemann joins the company as chief marketing officer and Rob Crane as the new vice president of sales. As Reflektion continues to impress top-level retailers and national brands with their new technologies, these additions will help bring the company to the next level of its growth and vision.

As chief marketing officer, Heinemann is responsible for the Reflektion brand as well as creating and setting the vision for the marketing team and working with sales to drive customer acquisition strategies. As vice president of sales, Crane is responsible for the direction and management of all opportunity and demand management. As such, Crane will assist both inside and outside sales teams to help drive revenue for the company.

“Crane and Heinemann join Reflektion at a critical time for the company as we have just launched several new products to help retailers better forecast and serve their online customers. These experienced executives can help set the stage for our company’s future,” said Sean Moran, CEO and president of Reflektion. “Their proven marketing and sales backgrounds in communicating a company’s unique value proposition to potential customers, partners, and market influencers will be key as we move our company to the next level.”

Previously, Heinemann served as chief marketing officer for Marketwired/Sysomos, where he re-launched both brands as well as led the successful turnaround of the lead generation and content strategy efforts for both brands. Before that, Heinemann was chief marketing officer for Monetate, where he helped double revenue for the cloud-based browser technology company. Heinemann also held senior executive positions at leading consumer marketing firms including Priceline, Time Warner/Synapse Connect and Walker Digital Companies, where he leveraged his expertise in corporate strategy, product development, customer acquisition and retention, and creative development to increase lead generation, revenue, and market share.

“Reflektion represents an amazing new opportunity for big data retail. As a unique breed of personalization and analytical tools for national brands and retailers, Reflektion offers the marketing team an amazing opportunity set the stage for the branding of this unique and up-and-coming company,” said Kurt Heinemann, chief marketing officer.

Prior to joining Reflektion, Crane served as vice president, west at Anaplan, where he was part of the team leading Anaplan’s hyper growth in the enterprise market. Before Anaplan, Crane led sales organizations in the retail and CPG sectors at both SAP and Oracle. Crane began his career in enterprise software with Adaytum, where he helped lead five-fold revenue growth and an eventual acquisition by Cognos.

“I am very excited to work with a young company that is already on its way to becoming a success in the field of big data retail. Our sales strategy will be to create both opportunity and demand generation to help Reflektion to become the company I feel it is destined to be,” said Rob Crane, vice president of sales. “I am honored to be joining the company at such a critical phase of growth and to help provide retailers and brands a platform that will boost their online sales.”

About Reflektion
Reflektion provides a predictive analytics platform and easily deployable solutions for retailers and brands. Based in Silicon Valley, Reflektion was founded in 2012 by machine-learning superstars to bring the most advanced technologies into commerce businesses. Reflektion offers a quick and easy way for retailers and brands to achieve greater revenue, better conversion and more page views, without investing in new systems. Reflektion does the number crunching, deep learning and application delivery from the cloud on a subscription basis. Reflektion’s patented algorithms reduce computational overhead by hundreds of times, enable modeling of millions of users every day and predict with high confidence what customers will do next. For more information visit www.reflektion.com.

 

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