Fuisz Media snags $2.1 mln seed funds

Fuisz Media has closed $2.1 million in seed funding. Metamorphic Ventures and Lerer Hippeau Ventures led the round with participation from other investors that included Michael Lazerow, founder of Buddy MediaWGI Group and Brian Lee, co-founder of LegalZoom and The Honest Company. Based in Santa Monica, Calif., Fuisz Media is a provider of interactive video experiences.

PRESS RELEASE

Santa Monica, CA, July 2, 2014 – Fuisz Media, a technology company that uses computer vision algorithms to create interactive video experiences, today announced the launch of Fuisz Interactive Video for branded content and video ads. Fuisz allows brands to create seamless item-level interactions in every frame of a video, letting viewers touch or click on any object to discover, share, or purchase.
Fuisz is already working with some of the most innovative companies in the world, including Nike, Target, and Walmart to deliver:

Interactivity for any video, new or existing

Beautiful and intuitive experiences for viewers

Massive increases in ROI from video ad budgets

Distribution anywhere online video goes, including most major video ad, syndication and social networks on desktop, tablet and mobile

Fast, cost-effective full service

“What makes Fuisz a truly disruptive innovation is our ability to improve advertiser performance for both brand engagement and lower funnel conversion goals,” said Justin Fuisz, co-founder and CEO. “It is a tremendous validation to have some of the most respected and forward-thinking brands embrace our technology. We also have the support of fantastic investors who are pioneers in video and ad tech. Together we are going to continue to innovate and define the future of video.”

The company also announced that it raised $2.1 million in seed funding led by Metamorphic Ventures and Lerer Hippeau Ventures. Additional investors in the round include: Michael Lazerow, founder of Buddy Media; WGI Group (Michael Walrath, founder of Right Media; Jonah Goodhart and Noah Goodhart, founders of Moat); Brian Lee, co-founder of LegalZoom and The Honest Company; Matthew Anderson, CMO of Roku; Ben Barokas, founder and CEO of Admeld; United Talent Agency and Mesa+.

“The next phase of video creation and consumption is about actionable content, and we are very excited for Fuisz to continue to help brands and publishers with engagement and monetization,” said David Hirsch of Metamorphic Ventures, who launched Google’s ad business with AOL’s Tim Armstrong more than a decade ago. “The Fuisz engineering team has built an innovative, scalable solution that turns any video into a two-way medium with the ability both to delight consumers and to please marketers – a huge feat.”

In development for two years, Fuisz Media was founded by Justin Fuisz, who recruited a diverse team with expertise in computer vision, aerospace, virtual reality and drone technology. The Fuisz platform is built to process thousands of videos a day of any length, from 15-second ads to full-length feature films.

“As we scale, implications for the entertainment and advertising industries are enormous,” said Fuisz. “The ability to add interactivity quickly and easily to feature and editorial content provides boundless options for storytelling and monetization.”

About Fuisz Media
Fuisz Media is a technology company that turns any video into an interactive experience, allowing the viewer to touch, swipe and click any item to receive additional information. This includes information about the object or product, direct links to company websites and the ability to buy that item directly. Fuisz works with world-class brands such as Nike, Target and Walmart to unlock the video experience, delivering significant increases in engagement, new and innovative branding opportunities and an unobstructed shopping experience for consumers. The company is headquartered in Santa Monica.

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