Mophie buys Submodal: CORRECTED

Mophie has acquired Submodal, a web design and software development studio in Laguna Beach, Calif. No financial terms were disclosed.

PRESS RELEASE

ORANGE COUNTY, Calif.–(BUSINESS WIRE)–mophie®, the #1 selling mobile battery case in North America and innovator of power and storage solutions for mobile devices, announced today the acquisition of the award-winning, Laguna Beach-based, web design and software development studio Submodal, LLC.

“With over a decade of web development and design experience, Submodal is a valuable addition to our team, and consistent with our technical roadmap of marrying hardware and software to create unique products for our consumers and their mobile lifestyle.”

The deal brings the digital development expertise of Submodal under the mophie umbrella, augmenting the brand’s global communications and web functionality, along with its ability to bring sleek, design-driven software to its innovative line of mobile hardware products.

“The acquisition of Submodal is a strategic step forward for mophie,” said Daniel Huang, CEO of mophie. “With over a decade of web development and design experience, Submodal is a valuable addition to our team, and consistent with our technical roadmap of marrying hardware and software to create unique products for our consumers and their mobile lifestyle.”

Submodal specializes in web strategy, application development, interactive/multimedia design, site enhancement, user experience and ecommerce platform development. The studio prides itself on creating online stores that engage customers with rich brand stories while optimizing the experience and increasing conversions. Aside from mophie, Submodal’s experience includes work with Skullcandy, NBC Universal and Stance among others.

“We’ve had a positive ongoing relationship with mophie and are pleased to join their ranks,” said David Bittinger, Managing Director of Submodal, LLC. “Our team is eager to bring its talent and knowledge base in-house to mophie and continue developing dynamic new digital solutions.”

Submodal was recently recognized for its work on mophie.com, winning “Best Design” at the 2014 Magento Site of the Year Awards.

Bittinger will now serve as Senior Director of IT at mophie.

About mophie
mophie, the #1 selling battery case manufacturer in North America, is a California-based, award- winning designer and manufacturer that empowers the mobile world to do more. Widely acclaimed for innovative mobile solutions, mophie is the proud developer of the juice pack®, the first ever mobile battery case certified by Apple Inc. mophie products are recognized for style and engineered for performance, providing a seamless integration of hardware, software and design. mophie has operations in California, Michigan, Netherlands, Hong Kong and China. mophie products are available in more than 100 countries, and can be found in Apple stores, Apple.com, Best Buy, Verizon and AT&T stores, and other leading retailers. Visit mophie.com and follow us on Facebook, Twitter and Instagram (@mophie).

(Correction: A prior version of this story stated mophie was backed by FreshTracks Capital and Village Ventures. The company is no longer backed by those firms, but is backed by Beringea. The report has been corrected.)

 

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